Home Run Insights: Exploring Business Analytics with Tomás Benzo of the Minnesota Twins
The Sports Business Discovery
by Thierry Savaria
1M ago
In this ninth episode of the season 2, Thierry receives Tomás Benzo, who is Senior Manager of CRM and Business Intelligence for the Minnesota Twins. In the episode, Tomás shares his expertise about business analytics, explaining how he gathers and interprets data to make better business decisions as well as some tips if you want to pursue a career in analytics ..read more
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CBA Decoded: Earl Schwartz's Insights into the NHL CBA as a Compliance Assistant
The Sports Business Discovery
by Thierry Savaria
1M ago
In this eighth episode of the season 2, Thierry receives Earl Schwartz, who works as Compliance Assistant for the Carolina Hurricanes. In the episode, Earl shares the different duties of his position, as well as how he learned to navigate through the NHL CBA (Collective Bargaining Agreement) to understand even more about the process behind players' management ..read more
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Game-Changing Alliances: David Aitken's Sales Strategies in the ECHL
The Sports Business Discovery
by Thierry Savaria
2M ago
In this seventh episode of the season 2, Thierry receives David Aitken, who is VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, a hockey team in the ECHL. In the episode, David shares his career journey, his sales and management tips, as well as the difference between making key alliances with customers and making key alliances with partners as well ..read more
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A career in scouting with Trace Linton - Professional Scout for the Carolina Hurricanes
The Sports Business Discovery
by Thierry Savaria
2M ago
In this third episode of The Sports Business Discovery, Thierry receives Trace Linton, who works as a professional scout for the Carolina Hurricanes, to discuss his career, hockey stories and advices for young professionals in the industry ..read more
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Rising Through Ranks: Alex Cousineau's Journey to Assistant GM at 26
The Sports Business Discovery
by Thierry Savaria
2M ago
In the fourth episode of the season 2 of the podcast, Thierry receives Alex Cousineau, who is currently Assistant General Manager and Alternate Governor for the Trois-Rivières Lions, who play in the ECHL. In the episode, Alex shares his journey to become where he is today and stretches the importance of doing the best job you can at your actual job before thinking already to the next level, which is, surprisingly or not, what brought him to those next levels ..read more
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Strategic Stripes: Navigating Sports Retailing with Jeff McDonell of Adidas
The Sports Business Discovery
by Thierry Savaria
2M ago
In this sixth episode of the season 2, Thierry receives Jeff McDonnell, who is Director of Sports Marketing, Licensed & US Sports at Adidas Group. In the episode, Jeff shares his insights about sports retailing his career journey, as well as how big partnerships deals with retailers and leagues work ..read more
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Scoring Internationally: Keisha Wyatt's Playbook for Global Sports Marketing
The Sports Business Discovery
by Thierry Savaria
2M ago
In this episode, Thierry receives Keisha Wyatt, director of international marketing for the Minnesota Vikings. In the episode, Keisha shares her marketing journey, from the San Antonio Spurs to now the Vikings, as well as how to understand and market a product for a global audience, with the Vikings focusing on Canada and the UK as global markets ..read more
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South African Trailblazer: Tommy Makhobela's Rise in Sports Marketing
The Sports Business Discovery
by Thierry Savaria
2M ago
In the fifth episode of the season 2, Thierry receives Tommy Makhobela, who is a South African entrepreneur working in both the business and the sports business world. Tommy shares in the episode his journey from an extremely difficult environment to be able to now be able to do some consulting for the City Football Group and working with big agencies such as Roc Nation ..read more
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A career filled with experiences with Marcel Parent, Director of Curation & Collections at Ilitch Holdings
The Sports Business Discovery
by Thierry Savaria
2M ago
In this last episode of season 1, Thierry receives Marcel Parent, Director of Curation & Collections at Ilitch Holdings! Tune in to know more about his vast journey, where Marcel tried a bunch of different things through the years, as well as learning about his current position and storytelling in sports ..read more
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Behind the Screens: Brian Santa Maria on Game Presentation with the St-Louis Blues
The Sports Business Discovery
by Thierry Savaria
2M ago
In this third episode of the second season, Thierry receives Brian Santa Maria, who is Content Manager for Blue Note Productions, the game presentation department of the St-Louis Blues. In the episode, Brian shares his career journey, what he does in his job and what he is looking for when hiring ..read more
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