In The Business Of: Cause Marketing
In The Business Of Something
by Ad Club of Edmonton
1M ago
On this episode of In The Business of Something, our guest is Breanne Kraus, Director of Communications & Marketing at Alberta Cancer Foundation. We sit down with Breanne to learn about the world of cause marketing through the lens of a non-profit organization leading cancer research and patient support in our province.  It's a complex role full of variety that takes you from intimate stories of cancer patients, to breakthrough discoveries,  funding announcements, and major gifts.  We learn about Breanne’s journey to finally discovering a career that fulfills her every day a ..read more
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In The Business Of: Problem Solving (Design Studio Version)
In The Business Of Something
by Ad Club of Edmonton
2M ago
On this episode of In The Business of Something, we're joined by not one but TWO wonderful people, Jeff Caron and Sophie Maisonneuve from Sonder Creative.  This dynamic duo leads a small but mighty design studio here in Edmonton that specializes in branding, web design, and development.  This episode is hosted by ACE Podcast Chair Josh Radostits and ACE Past President Pablo Herrra Cruz.  Josh and Pablo sit down with Jeff and Sophie, friends of ACE, to learn about the journey of starting Sonder Creative to step outside the typical 'lanes' of a traditional agency and embrace a mo ..read more
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In The Business Of: Educating The Next Generation
In The Business Of Something
by Ad Club of Edmonton
2M ago
On this episode of In The Business of Something, our guest is Teresa Sturgess, Marketing Instructor at NAIT (Northern Alberta Institute of Technology). We sit down with Teresa, and ACE President Karla McNeil, to learn about Teresa's journey from working for some of the top agencies and reputable brands in Canada to becoming a local advertising legend with her Promotional Campaign Planning course at NAIT.  Teresa talks about what inspired her to make the move from industry to teaching, how she stays connected with the industry to keep classes relevant, and how this next generation of stud ..read more
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In The Business Of: AI & Communications
In The Business Of Something
by Ad Club of Edmonton
2M ago
On this episode of In The Business of Something, our guest is Lynda Vang, Communications Specialist at Amii (Alberta Machine Intelligence Institute). We sit down with Lynda, and ACE Communications Chair Kian Javier, to learn all about the world of communications and storyelling at Western Canada's only AI Institute. And no, ChatGPT did not write this episode description - this is 100% human-certified content.  Lynda talks about the importance of storytelling in helping people along the journey of AI literacy to learn how the technology fits within their lives - including researchers, bus ..read more
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In The Business Of: Sports & Culture
In The Business Of Something
by Ad Club of Edmonton
2M ago
On this episode of In The Business of Something, our guest is Janelle Janis, Executive Director of Event & Business Development at Explore Edmonton. We sit down with Janelle, and ACE Awards Co-Chair Michele Fowler, to learn all about the world of Explore Edmonton's Sport & Culture team. Janelle and Michele are part of bringing some of the largest sports and culture events like the Heritage Classic, FIFA World Cup Qualifiers, and JUNO Music Awards to our city. We learn about Janelle's journey following her passion as a UofA Pandas student-athlete turned sports marketing pro, helping br ..read more
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In The Business Of: Art Direction
In The Business Of Something
by Ad Club of Edmonton
2M ago
Welcome back for another season of In The Business of Something! The podcast that demystifies the world of advertising and highlights the amazing people in the industry.  We're excited to kick off the season with Nicola Pringle, an award-winning, locally revered Art Director from ZGM Modern Marketing Partners. Over the course of her career, Nicola has shaped countless brands and marketing campaigns through her incredible artistry and powerful ideas.  In this episode, Nicola chats with Adam Rozenheart and Brooke Langmaid, from the ACE board, about her journey getting into the world ..read more
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In The Business Of: Student Life
In The Business Of Something
by Ad Club of Edmonton
2M ago
Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry. In today’s episode, we get into the business of Toni Benning who is wrapping up her degree at the University of Alberta. We spoke with Toni about: What it’s been like as a student in the last few years Her plans after graduation How the job search is going Navigating the pressures of graduating and beginning a career What are her career aspirations are Events: Ad Club of Edmonton Events ..read more
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In The Business Of: Award Show Judges
In The Business Of Something
by Ad Club of Edmonton
2M ago
Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry. In today’s episode, we get into the business of Jeff Cheung who is an award-winning creative. Jeff’s resume includes Ogilvy, Juniper Park, TBWA Vancouver, BBDO and most recently lg2 as Creative Director. He also was one of the judges for the upcoming ACE Awards!   We  talk with Jeff about: His first couple of years at lg2  Slackamole and life as a CD Building the Dominos brand by putting pizza over everything Snick ..read more
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In The Business Of: City Building & Downtown
In The Business Of Something
by Ad Club of Edmonton
2M ago
Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry. In today’s episode, we get into the business of Puneeta McBryan who is the Executive Director at Edmonton Downtown. We talk with Puneeta about: What exactly is a Business Improvement Area (BIA) and how does it intersect with marketing? Place brands and why Edmonton Downtown needed one The process of branding a place  Non-straightforward career paths in advertising  Boomer-free career planning advice  Embracing uncertain ..read more
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In The Business Of: Startups & Innovation
In The Business Of Something
by
2M ago
In The Business Of: Cory Sellar Welcome back for episode #5 of In The Business Of Something! ITBOS is a podcast brought to you by ACE to help introduce more people in Edmonton and beyond to the mysterious world of advertising.  In this episode, Josh and Moh have the pleasure of talking to Cory Sellar who works at Edmonton Unlimited as a Marketing & Communications Specialist. Cory talks about how his current role is his dream role because it combines his passion for storytelling, video production, and the innovation and technology industry right here in Edmonton. But as you’ll hear fr ..read more
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