31 - Live The Life You Crave PT 1
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
5d ago
This episode is special for me because I am talking about my tagline. Perhaps you didn’t know until right now that I have a tagline! We’ll unpack it together. My tagline is ‘Live the life you crave’. This phrase is very important to me, it holds a lot of value, and I found it through intention and focus. The important place to start in understanding it is to define what ‘crave’ actually means. I’ll do that and examine exactly what it means to live what we crave in this episode. Craving, according to the dictionary, is not just something that we want but something that we need. The definition l ..read more
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30 - Avoiding Burnout in Your Business
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2w ago
The topic today is hitting burnout in your business. I’m not exploring burnout itself, but more accurately some of the causes and stressors in our businesses that lead to burnout. I was walking my dog earlier, thrilled that I can now have light and temperate weather after 5:00, and it got me thinking about seasons and how they affect us. There are seasons and rhythms in everything, even in business, and working with those seasons is what can help us avoid burnout. Explore that with me. Every business has a different rhythm and flow. The first months of the year are extremely busy for accountan ..read more
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29 - Emotional Intelligence in Business with David Cory
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
1M ago
Today I’m talking about emotional intelligence and why it’s so important for corporations and small businesses alike to invest in. I’m excited to introduce you to my guest for this conversation, David Cory. David Cory is a leadership development coach, trainer, keynote speaker, and he founded the Emotional Intelligence Training Company. David has worked around the world on the design and delivery of leadership development programs, all of which include emotional intelligence (EQ) assessment, training, and coaching. David is exactly the right person to guide us through a discussion on emotional ..read more
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28 - Procrastination
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
1M ago
I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I have many questions about my procrastination so I’ve organized my thoughts into something I can share with you that just might resonate. Of course, the first thing I did was look up the definition of procrastination because I love research and learn ..read more
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27 - Finding your Brand Voice with Copywriter Kim Kiel
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
1M ago
Today is an exciting episode because I get to introduce you to a brilliant woman I know you’ll be glad you listened to. Her name is Kim Kiel and she’s a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. What Kim has is a true talent for capturing a client’s voice and writing elegant and persuasive copy. Today she shares insight on how to write great copy and how it can forge connections with your client base. When we talk about copywriting, Kim first differentiates between “copywriting” and “copyrighting”. Copy refers to the words we use to sell our ..read more
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26 - I Thought I Would be Further by Now
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2M ago
“How many times have you said to yourself, I just thought I’d be further by now?” That’s the question that this episode examines. Maybe you thought you’d be at a different financial stage by now or maybe you imagined you’d have a much larger team. But somehow you’re not feeling that you’re at the place you want to be or getting the results you want to get. There’s something important I want you to do when those doubts take hold: pause and realize how much you’ve accomplished to get to this point. I had this question rise for me when I reached my 250th workout. The gym I go to celebrates that ..read more
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25 - How Your Empathy is Hurting your Business
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2M ago
What I want to talk about today is empathy. Specifically, I want to talk about how your empathy may be hurting your business. Possibly in ways you’ve never considered before. There are ways you may be getting in your own way through empathy. Now I’m not saying that empathy is a bad trait or in any way wrong, that’s not it. I am saying there is a time and place for empathy and to ensure empathy doesn’t lead to business decisions in ways that are detrimental to your growth. I’ve had experience, personal experience, in letting my empathy get in my way and my business suffered for it. There are th ..read more
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17 - Brand Strategies to Stand Out in a Crowded Market
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2M ago
I have an amazing guest to share with you, someone who will inspire your marketing journey and make you feel empowered to embrace your uniqueness. Cheryl Floris is a mother and a lifelong creative who founded Hey Sunny Studio to specifically help women in business build a thriving brand. Cheryl worked in the health and fitness industry and through being involved in bettering her own wellness, she came to understand the transformation a coach or healer could provide. But she also saw a gap in how those people were presenting themselves. So I’m talking with Cheryl all about how to market and bra ..read more
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24 - When You Lose a Key Team Member
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2M ago
A topic came up during our Anchored Leadership training that is a challenge faced by many small businesses. It’s something every business owner with a team will face sooner or later. What to do when a key member of your team leaves? Regardless of whether that person is going away temporarily, on an extended vacation or maternity leave, or they’ll be gone permanently, they got a new job or moved cities, losing a member of your team that you rely heavily on is a blow that’s difficult to overcome. So I’m going to talk about being proactive. People are transitional, they follow opportunities, idea ..read more
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23 - Is Business Coaching Worth It
Be the Anchor – Strategies and Support for Small Business Owners
by Kari Lotzien
2M ago
If you’ve done your strategic planning for 2024, you may have laid out some big goals, and you might be asking yourself “Is business coaching worth it?”. I’m going to be exceptionally candid with you in this episode. Business coaching is a great help but it’s not always the best investment for you and your business in certain situations. You want to ensure a return on your investment so I want to give you guidance in what to consider when thinking about a business coach and how to hire a good one when you’re ready. I understand the hesitation in hiring a business coach, when I was growing my f ..read more
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