You know how there’s a difference between someone telling you something is a good idea and them putting money where their mouth is? Well, The Mom Test could be handy in getting honest feedback on your ideas. Listen and share your Thoughts.?: What’s your experience with figuring out if there’s demand for what you create?? Thoughts??: What’s your experience with figuring out if there’s demand for what you create?? Learn more about my work as a Small Business Coach and Consultant at ⁠www.fopsy.ca⁠ and follow me on Instagram @smallandthriving and @fopsythegreat ..read more

Are you familiar with the concept of ecosystem marketing? I read "The Widest Net," a book by Pamela Slim about finding new customers by building relationships and finding partners who serve your audience in other ways. My favourite part is that it's not aggressive - not like Twitter bro marketing. Unlike a lot of the "best practices" for lead generation that can come across as a bit too aggressive, or the super passive social media approach of build it and they'll come, this one feels natural. Pamela Slim's method is essentially a long-term play that involves building relationships and really ..read more

The holiday season is the perfect opportunity for small e-commerce businesses to shine and connect with their ideal customers. In this episode, we'll explore practical strategies to promote your holiday offers and reach more customers. Looking for tailored content marketing advice? Schedule a 1:1 consultation with me to refine your strategy. Let's make this holiday season your best one yet. Learn more about Small and Thriving and how we can support your content marketing ⁠https://smallandthriving.com/⁠ Follow @smallandthriving on Instagram Subscribe to Small Business Savvy the free newslette ..read more

The best way to really make sure your marketing is going to resonate is to think of who you’re marketing to. Hint: It’s not everybody. Join the Waitlist for the FREE Holiday Marketing Masterclass. ⁠https://fopsy.ca/holiday-marketing-101⁠  Get your small business set up for a successful holiday season with strategy and accountability.  Today's episode is about knowing how to reach your target audience so that you can create products they want and market them in a way that makes sense. Connect with Fope Nkwocha @smallandthriving ⁠https://www.instagram.com/smallandthriving/⁠ Small ..read more

Join the Waitlist for the FREE Holiday Marketing Masterclass. https://fopsy.ca/holiday-marketing-101  Get your small business set up for a successful holiday season with strategy and accountability.  Everybody tells you to set goals but they don’t tell you that it doesn’t end there.  Listen to this episode as we go through goal setting and what it actually takes to increase the chances of success. Connect with Fope Nkwocha @smallandthriving https://www.instagram.com/smallandthriving/ Small Business Savvy newsletter Contact Fope: https://fopsy.ca/contact Referenced in thi ..read more

7 Ways Small-Business Owners Can Cope with Inflation. Don't forget to follow and leave a rating. 00:00 - Intro 00:19 1. Review and adjust pricing 01:14 Focus on the customer 03: 26 Dig into your data (80/20 rule) 05:21 Negotiate with your suppliers 06:42 Optimize your Inventory Management 07:42 Improve Productivity with technology 08:32: Consider Strategic Promotions Watch as a video on Youtube: https://youtu.be/YPhkgRs_gEE #sidehustle #howtomakemoneyonline ..read more