In today's rapidly evolving digital landscape, real estate businesses are constantly seeking efficiency and convenience in their operations. This pursuit has led to an interest in "all-in-one platforms" promising to be the one-stop solution for every need. The catch is that just because a platform is labeled “all in one” doesn’t mean it includes all of the key functionality needed to handle every intricate piece of the real estate lifecycle. Perhaps we need to redefine what it “all in one” truly means. Arguably, the real estate journey begins when a consumer starts an online search. Maybe th ..read more

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According to the most recent NAR Technology Survey, 54% of respondents noted that social media delivered the highest number of *quality leads* over the last 12 months – the top response among agents surveyed.  Yet, 68% reported the main reason for social media use in their business was simply to promote listings, significantly limiting the possibility for engagement among this captive audience and curbing the potential for business growth.  So how can you extend the value of your social presence and augment essential listing posts?  Here are three key tips to help you enhance y ..read more

In today's digital age, the internet has become an indispensable tool for homebuyers in their search process. With a staggering 100% of homebuyers utilizing online resources, it's evident that having a strong online presence is crucial for real estate professionals. This underscores the importance of investing in a top-notch website that not only showcases your brand but also facilitates seamless interactions with potential clients. Here are five key factors to consider when selecting a new real estate website...  ..read more

Ten years ago, an open house was often the initial part of the journey to a successful real estate sale. But as technology has spurred new ways to view properties (virtual tours as an example), the role of an open house in the real estate process has evolved along with it.     Today, an open house can serve as a pivotal moment offering the opportunity to showcase a property and engage with potential buyers who are likely already interested …and ready to buy! In today's digital era, technology plays a crucial role in elevating the success of these events. From marketing to manag ..read more

The past couple months we have been on the road attending major industry trade shows from Inman Connect New York to Keller Williams Family Reunion. We’ve learned a lot about what’s on the minds of agents, teams and brokerages and wanted to share our thoughts based on our conversations with customers, partners, industry thought leaders and more from the show floor.  ..read more

Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate professional. Here are five AI powered growth hacks that can take your business to new heights in 2024...  ..read more

Exciting news from the big apple this week as we unveil Lofty Assistant - a new virtual assistant that operates as the platform’s central intelligence, managing all automations and AI features. From qualifying leads to creating marketing content, the new assistant was designed to better support an “on the go” workday, typical of most agents, and provides a single point of control for all of Lofty’s robust AI capabilities.  The new virtual assistant eliminates the need for agents to cater to the technology and instead was designed to enhance existing agent workflows. Now, Lofty Assistant ..read more

We are so excited to be heading to New York City in just a few weeks! The Lofty team will be onsite at the annual Inman Connect New York (ICNY) event talking about how to go beyond the basics when leveraging AI for your real estate business. We’ve been in the AI game since 2019, providing customers with innovations that are both powerful and practical. We’ve learned a lot in that time and our team will be sharing how you can harness this technology to outcompete your competition and grab market share. We’ll be hosting two Learning Lab Sessions and our CEO, Joe Chen will be a featured speaker ..read more

As we close out the year, we want to say thank you to our loyal customers, the hard working real estate community, and our dedicated team who have worked tirelessly to support the unique needs of today’s agents.  Our successful recent rebrand marked a significant step in the evolution of our company and underscores our persistent commitment to providing practical AI-powered innovations for modern real estate professionals. This year, spearheaded by our CTO and 2023 HousingWire Tech Trendsetter winner Henry Li, we unveiled strategic new product features, underpinned by AI, to help allevi ..read more