From clicks to chic! Tune in as we discuss the innovative size selector tool and how Fabletics combines style and function to cater to diverse body types, ensuring a perfect fit for every fitness enthusiast. Get ready for an episode packed with insights on this popular activewear. To listen to the full podcast, check out "DTC Patterns" on Spotify. At Barrel, we make real purchases and share direct-to-consumer marketing & UX insights. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

Personalization is key to the Flamingo brand, which is why the brand delivers cutting edge marketing strategies through its product quiz and email strategy. Get ready to level up your grooming game! --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

MeUndies is known for its unique collection of underwear and swimwear with bold and exotic prints. But the brand is also known for highlighting diversity in its models and sizing. Listen to this episode to crack the code on how MeUndies upholds these values of inclusion and diversity. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

We’re cooking up something special this week with a DTC brand called Anyday! Backed by celebrity chef David Chang, Anyday is a line of cookware built to make entire meals in the microwave. We discuss how the brand uses their website, social, and unboxing to illustrate how to use their products. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

The Furbo Dog Camera is equipped with features that allow pet owners to interact with their dogs remotely. As one of the leaders in the pet industry, Furbo highlights the key features of their dog camera that help it stand out from competitors, such as their 2-way audio capabilities, treat tossing feature, and noise and movement alerts.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

Girlfriend Collective leverages SMS marketing and loyalty program to announce new collections and reinforce their sustainability mission. The cherry on top? The brand offers an opportunity for free leggings - listen as our co-host, Christine, shares her personal shopping experience with Girlfriend Collective.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

Boy Smells are known for its unconventional approach to gender in fragrance, both in its marketing approach and product offerings. The brand gained popularity for its unique and diverse scents, modern packaging, and the quality of their products and their candles feature a blend of masculine and feminine notes, challenging traditional gender stereotypes in the world of fragrance. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

Founded by chef David Chang, Momofuku has become a trailblazer in the food industry, blending a fusion of Asian and Western culinary influences. With its iconic Momofuku Noodle Bar in Manhattan's East Village, the brand offers a unique culinary experience that pushes the boundaries of traditional dining. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

Get excited for the HoliDAE's with Dae Hair's bundling options. Founded by Amber Fillerup, Dae Hair is a modern and eco-conscious haircare brand known for its commitment to using clean and natural ingredients in its products. Listen to how Dae offers a curated “HoliDAE bundle” to help their customers find the perfect gift for their loved ones. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more

With the rising trend of multi-purpose makeup, Jones Road's philosophy for clean ingredients is meant to enhance, not transform. They leverage their website and social media to showcase how functional beauty products can work with any skin type and tone. --- Send in a voice message: https://podcasters.spotify.com/pod/show/barrelny/message ..read more