Takeaways Visual storytelling through photography is crucial for brands to effectively communicate their message. High-quality photography can help brands stand out in a crowded market. Having a clear brand identity and brand guidelines is essential for successful photography. Understanding the target demographic and their preferences is key in creating impactful visuals. Establishing long-term goals with the brand helps ensure that the photography aligns with their vision ..read more

Takeaways Fair compensation and licensing are crucial for photographers in the e-commerce industry. Freelance photographers working in e-commerce studios often face challenges with usage and licensing. The conversation around fair compensation and licensing in the creative industry needs to continue. Creative Supper Club is a networking event that brings together creatives in the advertising industry. The supper club concept provides an opportunity for creatives to connect, build relationships, and potentially collaborate or hire each other. Sponsorship and donations can help support the supp ..read more

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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within the commercial and creative fields. Alejandra, Sion, and Timothy share their experiences, backgrounds, and what drives their passion for photography. From Sion's transition from street to product photography, Alejandra's use of photography as a healing ..read more

Summary In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including discussions on shifting perspectives, embracing a talent-first mindset, and the boundary between creativity and production. He also discusses the sustainability benefits of 3D in product photography and the future of 3D models in product design and produ ..read more

Summary In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance of shooting product photography on white backgrounds and the role of software like Capture One. The conversation leads to a deeper exploration of personal artistic expression and the changing perception of creativity in today's society. The episode c ..read more

Chapters 00:00 Introduction and LinkedIn 03:06 Niche Down in Photography 08:30 Defining the Niche 10:10 Choosing the Niche 14:45 Finding Clients in the Niche 17:43 Underrepresentation of Men in Portfolios 19:23 The Value of E-commerce Photography 25:23 Photography as a Job vs. Creative Fulfillment 28:08 The Anxiety of Shooting 29:37 The Emotional High of a Successful Shoot 30:27 Balancing Efficiency and Fun in Studio Shoots 30:52 Managing Time and Production on Set 35:00 Building a Creative Community 43:00 The Importance of Investing in Creative Teams 48:00 Exploring the Future of E-commerce P ..read more

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com ..read more

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com ..read more