In this episode, we dive deep into the world of brand protection with Chandler J. Holsapple, Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their brand identity and assets. Tune in as we explore the legal intricacies and proactive measures e ..read more

In this episode we dive into 4 areas to consider if your shop is struggling to make sales.  We dive into targeting, SEO, website copy, shop design, sales and marketing, and more!  Enjoy this quick 10 minute episode on how to improve your Shopify store. Alos, the Ecommerce Savvy Membership is opening soon! If you are interested you can hop on the waitlist here ..read more

There is a room in the market for your unique product and perspective! This week, I spoke with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experince. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch yoru products to wholesalesr in your niche.   Highlights from this episode include:   You don't have to do this alone! The thing people need to think about most are their product line, how they're marketing an ..read more

What's new with Facebook these days when it comes to paid advertising and getting more converions throught it's paid platform, Facebook Ads Manager? Learn more about Facebook and Instagram Ads on this weeks episode of Inspired eCommerce. In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money. On this episode you will learn  Why paid ads just work better for eCommerce, instead of service based businesses Why storytelling is key when it comes to yoru messaging in paid and ..read more

In this episode, I sit down with Erin Alexander of Product Powerhouse. Erin helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow the visibility and online presence of your Shopify store, she's the person for you. She's also the host of the Product Powerhouse Podcast.   Some highlights from this episode are:    Why are new sellers intimidated by Shopify? Which Shopify plan should you go with? When it comes to creating collec ..read more

In this episode, I dive into the top 5 lessons I've learned in business. I also go a bit into my origin story and discuss how to navigate things like learning to trust yourself, being your own advocate, and how you can avoid beating yourself up if things are going south.  Enjoy!  ..read more

On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design. Other topics on this episode are:  Understanding Your Target Market: The foundational importance of knowing who you are selling to for effective marketing an ..read more

Monica Little is the founder of Plant-Based Beauty, an organic small-batch skincare brand made from superfood ingredients.   Monica grew her business to multiple six figures by focusing on Instagram and Etsy where she has over 5,000 orders and almost $100,000 in sales in one of the most saturated Etsy categories.   Today, she coaches online entrepreneurs using her unique, customer-focused approach to help them use the power behind Etsy's algorithm and get in front of more customers. Monica created Etsy Algorithm Secrets and Product Biz Academy to teach product-based, small business o ..read more

This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world!  She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based busienss. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry.  Hear how Athena took an opportunity to revitalize something old and give it new life, under her new pa ..read more

When it comes to social media for business, it's important to remain strategic, and intentional. But how do you know if what you are doing is working? What do you need to track in order to stay aligned with your goal outcome? In this week's solo episode, I dive deep into the ROI of Social Media and how to define your goals when it comes to using social media for your eCommerce business. I also talk about benchmarks you should look for, signs that it's time to stop what you're doing or pivot your strategy, and how to stay on track so you can avoid the content creation hamster-wheel when you los ..read more