Find out why pricing plays an important role in your business, how it can inform buying decisions and the need for pricing decisions to be paired with marketing spend. Hosts: Philip Huthwaite - Founder & CEO of BlackCurve. Rob Horton - Product Director at BlackCurve ..read more

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve ..read more

It's not "Pick of the Pops", but "Pick of the Pricing" this time around. In this episode, we explore our top 5 pricing rules for eCommerce SMBs. The top five includes: 5. Market Average Pricing. 4. Market Position Pricing. 3. Rounding Rules. 2. Digital Performance Rules. 1. Pricing Safeguards. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance ..read more

We've done a roundup of some of the best eCommerce software out there. We speak a lot about pricing on this podcast, but we come into contact with lots of eCommerce companies from a multitude of sectors and sizes, and it is always fascinating to hear what technology they’re using across their business to get the edge. I thought today, we would pay it forward, by presenting some of the highlights from these discussions, of the best eCommerce software that you should be trying and using in 2023. We cover pricing, SEO, Webshops, Cart Abandonment, Data Feed Management, Loyalty, Google Shopping, Po ..read more

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve ..read more

In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making. We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day. This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insig ..read more

Gartner - The technological research and consulting firm states that: "By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions". If you've not heard of the term, this podcast is for you.  In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve. BlackCur ..read more

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve ..read more

In the first episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist, take a look at an age-old ecommerce question - "How often should I make pricing decisions?". Philip and Rob share how frequent an ecommerce company should change prices, why price management is important to operational excellence and how stock levels impact prices. The conversation also dives into changing consumer behaviour and why data sets are the dirty secret to making pricing work for ecommerce companies across a number o ..read more

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more! Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve ..read more