From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos. Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods. Takeaways AI is being ..read more
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Chic Sustainability: Esther Richter's Fashion and Sustainability Practices
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms. Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion. Overall, Esther emphasizes the need for more sustainable practices in ..read more
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Innovations in E-Commerce: Liz Kressel's Journey from Media to Online Shopping
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce. Liz also highlights the opportunities in the B2B e-commerce sector. In this conversation, Liz Kressel discusses the various applications and potential of live shopping in ..read more
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From China to Global Impact: Carmen Muley’s Live Shopping Journey
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies. Carmen explains the process for launching a successful live shopping event, including event pr ..read more
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Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations. Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company p ..read more
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Jennifer Peters: Crafting Success in the Supplement Market
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space. Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY. Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shar ..read more
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The Future of Furniture Shopping with Alex Back from Couch.com
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service. Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform. Finally, Alex shares his thoughts on building a company with an exit in mind. The conversation with Alex from couch.com ..read more
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Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels. Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importance of creative in advertising. The episode concludes with a discussion on video length and engagement, as well as the influence ..read more
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Unpacking AI's Impact on E-commerce with Daniil Andreev
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency. They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more b ..read more
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Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet
eCom Pulse - Your Heartbeat to the World of E-commerce.
by Eitan Koter
2M ago
In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca. He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences. He highlights the importance of the transition to a cookieless world and the opportunities and chall ..read more
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