Have you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like finding your business's doppelgangers and turning them into loyal customers. So how does it work? Well, it's all about leveraging the data obtained from your current customer signals. By analyzing the demographics, interests, and behaviors of your existi ..read more

Welcome back to another episode of The E-Commerce Profit Lab. I'm your host, Aurimas, and today we have some exciting ideas to supercharge your digital marketing efforts.  Tip number one: incorporating customer testimonials into your ad copies. You know, it's crucial to build credibility and trust with your potential customers. So why not let satisfied customers sing your praises? Include short quotes or snippets in your ad copies to show just how awesome your product or service is. Tip number two: highlight positive customer ratings and reviews. Social proof is everything, my friends. I ..read more

Offering daily deals that change regularly is a great way to keep customers coming back to your website. Take inspiration from the classic Deal of the Day concept. This involves offering a significant discount on a different product each day. This creates a sense of urgency and excitement among customers, encouraging them to visit your website regularly. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media ..read more

Today, I want to share with you a brilliant digital marketing idea that can help you expand your reach and connect with a whole new audience. It's called the Pixel Data Exchange Partnership. You see, collaborating with another company that has a similar audience but is not a direct competitor can do wonders for your ad campaigns. By exchanging Facebook pixel data, both companies can target new Facebook audiences and benefit from each other's customer insights. It's a win-win situation! Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https ..read more