Hello Gorgeous! Have you been missing your weekly episodes of E-Commerce Uncomplicated? Well, today is your lucky day because we have just launched my new podcast SHE-talks E-commerce. It's a little different to this podcast (and any other podcast you've listened to) because not only am I interviewing REALLY successful E-commerce brand owners BUT I'm asking them the questions you ACTUALLY want to know the answers too, not just the fluffy superficial stories. Things like what is their ACTUAL wholesale %, their average order value, website conversion rate and HOW MUCH monthly revenue do they ..read more

Welcome to the last episode for this season of the E-commerce Uncomplicated podcasts.  Before we go on our break for the year, Lisa is leaving you with a gift filled with golden nuggets that she got from her inaugural SHE-com LIVE event.  Many inspiring women in business attended the conference,  sharing their personal experiences on how they built awe-worthy e-commerce empires, becoming examples for other women in entrepreneurship. Talking to these successful female entrepreneurs helped Lisa to discover what made them stand out from everyone else. Lisa wanted to understand wh ..read more

Whether you are just starting out or are a veteran she-compreneur, you know that selling products is the goal of any business. Well, how to do that is what the real struggle is! In this episode of E-commerce Uncomplicated get ready to nibble on some golden nuggets that are sure to get you started on the right path to a successful business. Join Lisa as she interviews Rachael Ferguson, CEO of Australian footcare company SynxBody, who is a perfect example of the resilience and dedication needed to come out the other side of a struggling business. Connect with Lisa: Website: https://lisajones.c ..read more

In today’s podcast Lisa, along with one of her favourite clients - Ariel Blackman, founder of Bliss Birth - sits down and talks about running a business, and highlights how mental load is a major issue faced by she-compreneurs.  Through their years of personal experience, they share ways they have found to be effective in balancing the mental load that they face to ensure they have the space to be creative and explore innovative business opportunities. Connect with Lisa: Website: https://lisajones.co/ Instagram: @lisajones_co Free Facebook Group: Uncomplicated E-commerce for Women!! Yout ..read more

Once you have started your business, what is the most important thing that you need to do? The answer is simple: scale, scale, and SCALE! There are many ways that one can go about scaling and increasing business opportunities for their brands. The process varies from brand to brand but there are some hot tips that you can use to guide yourself through the process. In today’s episode of E-commerce Uncomplicated, Lisa sits down with Lauren French, the owner of Motto Fashions, a women’s fashion brand navigating trends in clothing, and delves into what the process of scaling looked like for her.&n ..read more

It’s the time of year where we all start to feel super duper exhausted. Lisa has a theory called the Mummy Juggle Struggle where we are so busy trying to be mums, wives, partners, employees, business owners, bosses, girlfriends and friends. It’s real and it’s a problem because it can be exhausting, relentless and will definitely wear you down over time. Today’s podcast is a reminder that you are not alone in the Mummy Juggle Struggle and some of us even need it at times, in order to get everything done. But beyond that, this episode is designed to give you all some strategies on how to identif ..read more

Some of the best and most successful business ideas are born out of those small moments of eureka you feel solving everyday problems in your daily life. In today’s episode of E-commerce Uncomplicated, Lisa sat down with an accomplished she-com-preneur, Cinzia Cozzolino - owner of The Smoothie Bombs - who is a perfect example of this. They discuss how the road to finding a way to give nutritional meals to a fussy eater led Cinzia to successfully establish her innovative business. Connect with Cinzia: Website: https://www.thesmoothiebombs.com/ Instagram: @thesmoothiebombs Facebook: @thesmooth ..read more

In today’s episode, Lisa has a special guest - Mel Haque, founder of Wild Dough. In this episode. Mel shares her journey starting her own eCommerce business and the struggles (and triumphs) that came with it.  Wild Dough is made for little hands. It’s easier to manipulate and lasts longer than other play-doughs in the market today.  Mel initially created it for her children but after seeing how it became a product mums could use to give them the space they need while their kids play, Wild Dough the business was born.  Listen and tune in as they talk about Mel Haque's journey as ..read more

In today's episode, Lisa talks about email marketing - an aspect of ecommerce that too many business owners neglect, or approach half-heartedly! This episode reminds you to look deeper into your email marketing to see where you're leaving money on the table.  Lisa talks about storytelling and what percentage of sales you should expect to generate with your EDM campaigns. She talks through how email marketing is a cost-effective way to maximise your site traffic and sell more to the people who already buy your products online.  LINKS: SHE-com Awards: https://lisajones.co/she-com-awar ..read more

In this week's episode, Lisa talks about a website’s conversion rate and how important it is for growing your business.  The inspiration behind this week's episode came from a  client Lisa has been working with who is doing well with her brand and has good photos and great branding...but has a fairly low website conversion rate which means she's losing out on sales. To get to the bottom of this, Lisa wanted to do a deep dive into this clients website to determine the reason behind the low conversation rate. It gets difficult to see any great detail when you’re too close to your bra ..read more