Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync. Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers. This episode gives you a deep understanding of how to make the most out of these crucial shopping days! Ever wondered how to utilise Black Friday and Cyber Monday to acquire new custo ..read more

Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships. The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions. Ever wondered how to marry efficiency and personalisation in customer service? Get a fresh perspective on how businesses can budget for autom ..read more

Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform. We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store. Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and ..read more

Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business. From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates. We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a ..read more

Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards. As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaig ..read more

Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign. How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics. Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every second counts. We'll d ..read more

Ready to dive into the complex ecommerce partner landscape?  Join us as Ivan Stefanovski, Director of Client Success and Partnerships at Calashock, offers an exciting deep dive into the world of e-commerce partnerships. His insights, stemming from his vast experience on both the tech and agency side of the e-commerce ecosystem, shed light on how these partnerships have evolved, particularly in the face of the e-commerce growth surge following the COVID pandemic.  No stone is left unturned as we navigate the journey of finding the right partners for merchants. The conversation place ..read more

Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing customers to interact with a brand on their terms. Get ready to debunk common misconceptions around mu ..read more

Get ready to unravel the intricate workings of online marketplaces, their evolution, and the key role trust plays in their success with our guest, Shirish Nadkani, a seasoned tech entrepreneur and marketplace aficionado. Prepare to dive deep into the dynamics of how marketplaces like Amazon, eBay, and Airbnb have transformed traditional business models and gathered the trust of their customers. Together, we'll dissect the mechanisms behind network effects, explore how technological innovations disrupt traditional markets, and discuss the trend of marketplaces managing transactions end-to-end ..read more

Do you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the transaction stage, and ensuring timely and accurate tax filing. We tackle the nitty-gritty of cross-border commerce, diving into the challenges and solutions that come with it. From staying updated with the ever-ch ..read more