How To Buy A Competitor Without Any Debt
The Business of Hearing
by Oli Luke
3d ago
I don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to. Anything is possible! ?? So...have you ever wondered how you can buy your competitor? ? Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage debt or step into a manufacturer unit agreement. You're probably ..read more
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Apple Are Entering The Hearing Care Market
The Business of Hearing
by Oli Luke
1w ago
Do you own a pair of AirPods? ? Well, it appears that it was only a matter of time before ? brought forth their long-awaited attack on the hearing healthcare world.  When I say ‘world’ that’s exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally.  This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant’s announcement.  It’s only short, but this podcast is direct, and will ensure t ..read more
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My Weird High Performance Habits
The Business of Hearing
by Oli Luke
2w ago
I’ve been VERY hesitant to release this week’s podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket. Essentially, I thought there may be value (probably not) in sharing three little weird ‘high performance habits’ that I’ve discovered over the past several years. •    One of them involves alcohol and shopping •    One is focused on mindful scheduling •    And the third is something that I’ve never shared with anybody (a li ..read more
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The Quickest Way To Find Hidden Cash In Your Clinic
The Business of Hearing
by Oli Luke
3w ago
I don’t “need” a new bathroom... However my wife “want’s” a new bathroom... So...we’re getting a new bathroom! ? Off the back of this fantastic home improvement thought from my wife, I’ve been contacting a variety of different installation companies, arranged visits for their representatives, exchanged a filing cabinet’s worth of pleasantries and discussed in detail options that were available.  Yet, to this date, not a SINGLE company has followed up on our enquiries or meetings.  Ironically, this inconvenience got me thinking, these companies must be sitting on what are effecti ..read more
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How to Be Victorious In Private Practice (Pardon The Pun)
The Business of Hearing
by Oli Luke & Nancy Duncan
1M ago
Welcome to another thought-provoking ‘Under the Hood’ interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas. Since the birth of her ‘Victory Music Program’ Jill has demonstrated to how she’s utilized “cognitive hearing” to create a sharp point of difference in her marketplace. There’s so many lessons in this episode around adding additional services, proving just how important it is to look outside the box. Because as we all know... this industry is not just about sellin ..read more
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Where to Look for Eye-Watering Growth in 2024
The Business of Hearing
by Oli Luke
1M ago
I’m not sure if you should listen to this podcast...  Last week I told you that if you only listened to one of my podcasts, to make sure it was that one.   Well... in stark contrast to that, for the vast majority of listeners, this week’s podcast probably isn’t something that you’ll ever even consider.   Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER.  Are you looking for OBNOXIOUS growth? Want to know where the BIGGEST opportunities are?  From ..read more
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Climbing The Mountain Of Growth On An Everest-Like Scale
The Business of Hearing
by Oli Luke & Nancy Duncan
1M ago
Have you ever wondered how BIG private practices do it? How they operate and how they manage such large teams? Well today, you're in luck, as this podcast interview will be very insightful. As part of the ‘Under the Hood’ series, Dr. Nancy Duncan interviews Robbie Davidson, the owner of Davidson Hearing Centres. With 10 locations, and a whopping 48 members of staff, he has created a reputation as the oldest independently owned private practice in Canada ... what he has achieved (and continues to achieve) is pretty impressive!. In this interview, Nancy dives deep into how he does it, how he man ..read more
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I'm Never Eating Before A Massage Again...
The Business of Hearing
by Oli Luke
2M ago
Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice. I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been rubbed up the wrong way – get it?!) – there is some quick lessons you can take from this episode ..read more
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How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With
The Business of Hearing
by Oli Luke
2M ago
The theory of marginal gains has been used by world-class athletes, trainers and entrepreneurs for decades, and it's time it was brought into private practice... ...why? Because you might find that it makes you impossible to compete with.  Marginal gains isn't about making things twice as good or expelling huge energy and brainpower to make huge changes, it's about focusing on those small, often unnoticeable, differences that compound over time. For example, consider your current patient journey... Could your front desk answer the phone 1% better? Could your greeting to patients when the ..read more
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This Clinic Recieves 20 Times More Traffic - But Theres More to the Story...
The Business of Hearing
by Oli Luke
2M ago
One glass of great bourbon vs. 10 glasses of terrible bourbon?  One wonderful husband/wife vs. 100 terrible one-night stands? We all know that quality always trumps quantity.  Yet when it comes to our websites and marketing, many of us fall into the trap of focusing entirely on quantity.  In this episode, we identify the number one way you can avoid that, in turn creating a website with only quality in mind, which acts as a magnet to attract the right kind of people to your clinic and as a deterrent for the wrong kind. You’ll be surprised how simple this change is and even more surpr ..read more
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