1. The Startup Lab Founded by Shruti Aggarwal, The StartupLab is a renowned name in the startup consultancy space that has served 1000+ startups in the last 3 years. It is a one-stop platform for everything a startup needs to go from 0-100, like company registration services, compliance assistance, virtual CFO, business development, financial modelling, funding assistance, and more.  Holding a strong position in their space, The StartupLab now looks to get around 25+ startups funded by 2024. If you are new to the startup ecosystem and require handholding to grow your startup, you should ..read more

Digital marketers are data-driven, they thrive on information and statistics. They know the importance of analytics to monitor the success of digital marketing campaigns. For years now, the go-to platform for this has been Google Analytics. It provides statistics on user behavior, web traffic, and many more KPIs that help us track our marketing campaigns. However, with the launch of Google Analytics 4 (GA4), we need to understand and implement the changes between GA4 and its predecessor, Universal Analytics (UA).  A brief look at GA4:   Compared to UA; GA4, which was introduced ..read more

What are Core Web Vitals & how to improve them in 2023? Are you tired of sluggish websites that take forever to load? Well, so are your website visitors. That’s why Google has made it clear that website speed and user experience are critical ranking factors. With the advent of Core Web Vitals, website owners have even more reason to focus on their website performance in 2023. Here are certain Core Web Vital updates that you surely wouldn’t want to miss! Core Web Vitals are a set of metrics that Google uses to evaluate the user experience on websites. They include Largest Contentful Paint ..read more

2023 is round the corner and businesses are keen to know what is next in Digital Marketing. What will be the new trends and developments, what changes might occur in consumer behavior, what will be the next tech in marketing, how digital marketing will change in the future and how businesses can stay ahead of the curve. While some basics are here to stay, here are 12 digital marketing trends in 2023, that will be big. Before we begin, let’s take an overview of the economic predictions for 2023, which will be one of the basic factors that will drive consumer behavior. Due to the impending reces ..read more

How to grow your brand on digital platforms – The LEGO Framework More and more businesses are on the verge of embarking on a digital shift. But what does that look like? What are the building blocks of a digital shift? And how do you achieve it? The answer is – Our LEGO Framework L – Lead Generation The first step towards a digital shift is generating leads. You must identify your target audience, create effective campaigns, and leverage social media platforms for inbound leads and B2B lead generation. E – Engaging Content Content is king, and engaging content is even more valuable. You want ..read more

LinkedIn is one of the best places to connect with business professionals. Here are the up-to-date LinkedIn statistics for you and your business to grow professionally.   1) LinkedIn is turning 19 this year LinkedIn was launched on 5th May 2003, even before Facebook. It is one of the oldest major social media platforms. Don’t forget to wish the platform. Save the date!   2) LinkedIn is available in 25 languages We are happy to share that these 25 languages also include Hindi. India has so much potential for new business and this will help the marketers unlock new doors of opportuni ..read more

A uditing an Instagram page is not a quick or simple process but it is a must because you cannot fix a problem if you don’t know the problem. So let’s go through each section of an Instagram page.   User Name Try to keep it simple and searchable. Use your business name and the industry, if required. We also get the option of selecting the industry in a business account that is displayed below the page’s name. These are minor things but very impactful. Having a creative name might sound good but it might not be searchable which will result in loss of followers and potential business as we ..read more

H ere is a list of must-have digital marketing skills. Having an extensive understanding of any one of them and understanding the fundamentals of all of them will help you to hit the ground running in whatever role you choose.   1) Content Marketing For marketing in general, the content will always be crucial. The format of content may change with time of course. For instance, video has taken the internet by storm and we are guessing it will continue doing so in the future with everything being virtualized. Content marketing is huge. It can be in any format like long form, short form, me ..read more