Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of more and more members – all thanks to a value proposition that combines bulk value with a “treasure hunt” experience. For national brands and increasingly, DTC brands, the big goal is to get in the Club Store basket. But what does it really take to get there – and then stay on shelf? Join Bryan Gildenberg for a robust discussion with two of the country’s leading voices in Club: MPG EVP Todd Matherly, a former senior merchant and long-time veteran of Walmart ..read more

With 600+ #Retail Media Networks today, each operating in a #walledgarden, many brands are finding it touch to determine where to put their money for best ROI. How can you evaluate performance across #RMN partners? Which KPIs are most meaningful? What should we use to connect the dots between #ad exposure and #sales? Join IAB‘s Jeff Bustos, Andy Murray of BigQuest, MPG OmniCommerce Acceleration Lead Heather Campain, and Confluencer Commerce CEO Bryan Gildenberg as they share the latest thinking on what really counts today in retail media.  Among the topics they’ll discuss: Are we getting ..read more

Retail Media Networks (RMNs) are receiving enormous attention and energy right now, as literally hundreds of retail and retail-related ecosystems look to monetize their value as advertising platforms. The speed of investment and start-up of so many RMNs have caught many CPGs off balance. While this breathless enthusiasm is yielding great opportunities, there is also confusion and frustration among the brands and agencies trying to leverage these platforms for success. Listen to our discussion about the strategic PATH FORWARD, from promise to practice, for brand success in a retail media networ ..read more