Navigating the Complexities of the Drug Class of Trade
MPG - The Path Forward Podcast
by Market Performance Group (MPG)
3w ago
Suppliers are feeling heightened pressure as drug retailers look for ways to drive foot traffic, differentiate, and stay relevant with shoppers. The U.S. retail Drug channel continues to face multiple headwinds that are putting pressure on sales and margins. Highly impacted by post-COVID changing consumer habits and preferences, it’s also experiencing economic and inflationary pressures, labor shortages, online pharmacy disruptors, decreasing reimbursement, and most recently, a disappointing cough/cold season. At the same time, retailers are focused on omnichannel health and wellness as they c ..read more
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What it Takes to Get in the Club Store Basket – and Stay There
MPG - The Path Forward Podcast
by Market Performance Group (MPG)
3M ago
Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of more and more members – all thanks to a value proposition that combines bulk value with a “treasure hunt” experience. For national brands and increasingly, DTC brands, the big goal is to get in the Club Store basket. But what does it really take to get there – and then stay on shelf? Join Bryan Gildenberg for a robust discussion with two of the country’s leading voices in Club: MPG EVP Todd Matherly, a former senior merchant and long-time veteran of Walmart ..read more
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Counting What Counts in Retail Media
MPG - The Path Forward Podcast
by Market Performance Group (MPG)
3M ago
With 600+ #Retail Media Networks today, each operating in a #walledgarden, many brands are finding it touch to determine where to put their money for best ROI. How can you evaluate performance across #RMN partners? Which KPIs are most meaningful? What should we use to connect the dots between #ad exposure and #sales? Join IAB‘s Jeff Bustos, Andy Murray of BigQuest, MPG OmniCommerce Acceleration Lead Heather Campain, and Confluencer Commerce CEO Bryan Gildenberg as they share the latest thinking on what really counts today in retail media.  Among the topics they’ll discuss: Are we getting ..read more
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Retail Media – From Promise to Practice
MPG - The Path Forward Podcast
by Market Performance Group (MPG)
3M ago
Retail Media Networks (RMNs) are receiving enormous attention and energy right now, as literally hundreds of retail and retail-related ecosystems look to monetize their value as advertising platforms. The speed of investment and start-up of so many RMNs have caught many CPGs off balance. While this breathless enthusiasm is yielding great opportunities, there is also confusion and frustration among the brands and agencies trying to leverage these platforms for success. Listen to our discussion about the strategic PATH FORWARD, from promise to practice, for brand success in a retail media networ ..read more
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