5: How can retailers connect with their customers in meaningful ways?
Retail Inside Out
by Retail Inside Out
3M ago
In difficult economic landscapes the brands that connect with consumers on a deeper level are the ones that succeed and build strong brand affinity. How do retailers manage to achieve this with their customers increasingly looking at more factors than ever when choosing where to shop? From omnichannel to personalisation and AI, to sustainability and brand purpose the marketplace is more challenging than ever for retailers who are looking to connect and build lasting relationships. Joining the Retail Gazette Retail Inside Out Podcast to discuss the topic and share there unique perspectives are ..read more
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4: What can marketing experts learn from Dreams successful partnership with Team GB?
Retail Inside Out
by Retail Inside Out
3M ago
Sleep experts' Dreams became the Official Sleep Partner of Team GB in 2019, supporting the team at the Olympics in 2020, expanding the partnership to include ParalympicsGB shortly after. A massive marketing partnership is a challenging endeavour at the best of times, but the pandemic and subsequent delay of the Tokyo games added an extra level of complexity to the mix. What can marketing professionals learn from Dreams partnership at the Olympics, and how they utilised a truly multi-channel approach to maximise their campaign impact? To find out we're thrilled to be joined by Dreams' director ..read more
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3: The power of positive impact: how Lush has made sustainability pay
Retail Inside Out
by Retail Inside Out
3M ago
In 2023 most consumers would say they care about sustainability. The impact of the products we buy on our planet and the connection between the actions we take and our impact on our environment are clear for all to see. As sustainability becomes a way for businesses to demonstrate their value to customers, we ask what it means to be truly sustainable. To find out we couldn't imagine a better retailer to speak to than this years Retail Gazette Awards Sustainability Game Changer award winner, Lush. Lush are no newcomers to the sustainable space, with the business holding ethics and reducing the ..read more
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2: What are the keys to building an ecommerce experience people love?
Retail Inside Out
by Retail Inside Out
3M ago
Customers are demanding more than just a place to purchase goods from their ecommerce experience. We want personalisation, we want to understand the benefits of the products we choose, the impact they will have on our lives and our homes. It's no longer good enough to offer a simple portal to buying products, savvy ecommerce brands are going the extra mile by offering thought leadership, curated recommendations and adding value that goes beyond a one-time transaction. In this episode of Retail Inside Out we speak to Tom Sloan, Head of Ecommerce and Digital at Silentnight, winner of this years ..read more
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1: Will flexible spaces offer direct-to-consumer brands a chance to revitalise the high street?
Retail Inside Out
by Retail Inside Out
3M ago
Up and down the UK our once-bustling high streets are becoming overrun with unused retail space. A combination of the pandemic lockdowns and the convenience of direct-to-consumer (DTC) shopping has created a situation where many retailers simply can't commit to long leases and expensive rents on the high street.  However, as lockdown restrictions eased and people returned to meeting in person, the lack of physical retail outlets has created a hole in our communities. With many high streets now functioning as community hubs and consumers yearning for in-person experiences, could the adven ..read more
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