Learn how retail brands in India can achieve greater customer loyalty with storytelling leveraging data in this episode of Retail Reimagined with Zubair Patel, Chief Merchandising Officer — Health & Glow as he dives deep into buying & merchandising process, omnichannel experience, personalized communication, and how it shapes the overall consumer behavior. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands. EPISODE NOTES: 00:00 - 01:02 — Introduction 01:02 - 03:55 — Zubair’s Gate to Retail: The Bandra Shoppers Stop Store 0 ..read more

Learn how brands can drive technology in retail space to create a category niche & an exceptional customer experience in this episode of Retail Reimagined with Ankur Bhatia, CEO of Chogori India as he talks in detail about agility & benefits of experimentation in start-up retail, omnichannel marketing, and how Indian consumers have now accepted the Western trend of Sports, Hiking & Adventures. This 30-minute conversation is nothing but the epitome of finding a niche in a cluttered retail world. EPISODE NOTES: 00:00 - 01:56 — Introduction 01:56 - 05:56 — Ankur’s journey of diving in ..read more

Learn how technology and customer-centricity can play a crucial role in creating retention and loyalty for any retail brand in this episode of Retail Reimagined with Aparna Thyagarajan, Co-Founder & Chief Product Officer, Shobitam as she talks in detail about the AI/ML, Customization & Personalization trends that will boost retail industry in coming years. This 30-minute conversation is nothing but the epitome of finding the "gap" in the market & building a successful D2C brand from scratch. EPISODE NOTES: 00:00-1:38 - Introduction 1:38 - 3:32 - How technology drove the beginning o ..read more

Learn how retailers can adapt to implement design thinking & buying behavior of customers to attain maximum return in this episode of Retail Reimagined with Shivanee Dutt, previously Myntra, Amazon, and many large-scale retailers, as she talks in detail about the best practices for creating a customer-centric approach using design and merchandising. This 40-minute conversation is no less than a walkthrough of strategies for Fashion Brands.EPISODE NOTES: 00:00 - 00:15 - Introduction 00:15 - 13:58 - Shivani's 20 years journey in Merchandise & Retail 13:58 - 18:32 - The Human Capital Cent ..read more

Learn how the Hospitality industry has changed post the pandemic in this episode of Retail Reimagined with Dilpreet Singh, Head of CRM, loyalty and Customer Analytics, ITC Hotels as he talks in-depth about the true owners of customer experience in a business, the 4Cs model of CRM, and how Loyalty programs have evolved over the years. This 40 min conversation is no less than a myth buster about the misconceptions of CRM & Loyalty. EPISODE NOTES: 00:00 - 01:08 - Introduction 01:08 - 04:06 - Dilpreet's journey of exploring Retail 04:06 - 07:07 - The significant change in Customer Loyalty: fro ..read more

Learn how retailers are adapting to the changing landscape of customer behavior in this episode of Retail Reimagined with Dharmendra Mehta, Business Head - E-Commerce, Lals Group, as he talks in detail about the power of customer centricity, the behavioral science behind consumer preferences, the key trends that retailers should keep in mind for future. This 30-minute conversation is no less than an insider insight from a Multi-Million Dollar Retail Brand ..read more

In the sixth episode of Retail Reimagined, Nazif Tejani, CRM Lead at Bestseller India, shares his extensive expertise in the CRM and loyalty field, having worked with well-known brands like Bestseller, House of Anita Dongre, and Flipkart. He was instrumental in the launch of Flipkart's pioneering loyalty program, Flipkart First, in the e-commerce industry. In this 40-minute discussion, he covers a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations. Tune in to gain insights into the latest trends in Data, Loyalty, and Growth ..read more

Learn how to build a D2C business from scratch in this episode of Retail Reimagined with Arjun Vaidya, Co-Founder, V3 ventures, as he talks about in-depth consumer understanding, the science behind retention & acquisition, and 5 non-negotiable actions to take for building a successful D2C business. This 30-minute conversation is no less than a D2C masterclass for budding entrepreneurs ..read more

The fifth episode features Jermina Menon, Founder, Knowetic.in. An entrepreneur with 25 years of experience in retail and FMCG Marketing. Her strengths are business strategy, brand marketing & digital strategy. With Knowetic.in, she helps SME entrepreneurs re-engineer their business for efficiency & offer strategic marketing solutions that deliver ROI. The 30-minute conversation flows around the importance of ‘relevant data’ in customer loyalty, how to get Leadership aligned around data, and bringing Qualitative information from Quantified Data!  ..read more

The fourth episode features Mahadevann Iyerr, Co-Founder & CEO, Insights Now. He is a business leader with nearly 3 decades of experience in enabling profitable growth for businesses, by driving strategic initiatives in CRM, Analytics, Business Innovation & Operational Excellence and leading transformational change in Omni-channel Retail, by leveraging disruptive solutions using Artificial Intelligence, Digital & CRM. The 40-minute conversation flows around retail data and how to gain insights into customer behavior and preferences. How to go about building data base and leveraging ..read more