Who's ready to get some sales training, make more money, and excel in sales? On this episode of Rooted in Retail, we're diving into essential strategies every independent retailer needs to hear. Even if you're already doing great, there's always more to learn! Today, I’m joined by Jason Mausser, and we're talking all about sales. In his new book, Don't Shut the F$ck Up: Transforming Your Selling Mindset, he shares unique methods from his extensive experience to help you change your mindset, build relationships quickly, and get hired by your prospects. Jason has over 35 years of sales experie ..read more

Ever wondered what success could mean for your retail store? More importantly, have you considered the person you need to become to make it happen? Today, Jamie G Smith joins us to share the keys to breaking through our self-imposed limitations. Her strategies have already sparked new ideas for my business, and I know they'll do the same for you. Jamie is a business and lifestyle elevation strategist, speaker, and content creator. As the founder of LUXE Everyday, she empowers entrepreneurs to shatter the glass ceilings of self-doubt and limitation. We explore identifying common invisible bar ..read more

What if your closet could be your secret weapon for success? Today on Rooted in Retail, I’m excited to explore why feeling confident in what you wear matters so much for entrepreneurs and retailers. I’m joined by Jessica Papineau, a seasoned stylist with over 25 years of experience in the fashion industry. As the founder of CSJ, a styling company dedicated to empowering high-performing women to look and feel their best, Jessica has transformed countless lives by helping break style barriers and boost confidence. In this episode, Jessica will guide us on how to dress in alignment, feel more c ..read more

If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser! Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly webinar series that brings together independent retailers and community organizations with top industry experts to share insights and strategies for business growth. In thi ..read more

Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entrepreneurial journey. Amy Lacey is a powerhouse: a serial entrepreneur, bestselling author, keynote speaker, and business mentor. She made waves in 2016 by founding the award-winning Cali’Flour Foods, introducing the first cauliflower pizza crust to the market. In 2023, she launched Soursop Nutrition, a groundbreaking supplement brand harnessing the superfruit Soursop to combat some of the world's deadlie ..read more

We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies. Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can be a great marketing tool for your retail business. So let’s dive into the power of pop-ups and pop-i ..read more

Today, we're diving into a topic that's crucial for retailers but one we haven't explored much yet: hiring. If you want to find out how to attract and retain top talent, you're in the right place. In today's episode, I'm talking to Thad Price from Ready, Set, Hire. It’s a new product for small to medium-sized businesses, franchises, and recruiters seeking to hire frontline and essential workers.  If you want help with the hiring process, streamline your efforts, find great talent, avoid being ghosted, save on hiring costs, or write a job description that attracts the perfect candidates ..read more

Holy guacamole, Instagram has made some updates that retailers need to know about! Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what these updates are, why you need to know, and what it means for you as a retailer.  And it's good news for you as a small business.  So yay!   If you are marketing on Instagram and you're looking for ways to connect with your customers, drive foot traffic,  drive website traffic, increase your audience and your engagement on the platform. We're going to talk about how you can do ..read more

Today, I'm thrilled to share with you a live panel discussion from our EVOLVE conference in April 2024. The energy was incredible, and my panelists brought amazing insights. If you love hearing a mix of perspectives and stories from retail experts, you’re going to love this episode! We dive into the biggest challenges independent retailers are facing right now and practical strategies to overcome them. You’ll hear a success story from one of the panelists about a client who achieved great results—and practical tips on how they got there! We also tackle how to stand out in the crowded online s ..read more

Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Darn Knit Anyway, a store that’s redefining community connection and fun in retail. Aimee and Carly have really brought a playful energy to their store, and you can see the results everywhere. From Instagram reels that are getting millions of views to building real connections with customers right there in the store, Darn Knit Anyway is proof that having fun can make a real difference. So, join me as ..read more