Today, we've got an episode that's perfect for anyone feeling the weight of economic uncertainty, the buzz of an election year, or the pinch of rising prices. If you've been wondering how to navigate these turbulent waters and ensure your store not only survives but thrives, then you’re going to love this conversation. Joining us today is Paul Erickson, Director of Mentoring at Management One. With his extensive experience serving retail clients across the globe, Paul is here to break down the current landscape and offer actionable advice to help you steer your business in the right direction ..read more

In this episode of 'After the Show,' I am going to dive into my key takeaways from my discussion with Kareen Walsh. I first want to talk about what it might mean if you have an 'exit strategy' mindset even if not planning to exit. But what I really wanted to focus on is the unmatched advantage of creativity in independent retail against giants like Amazon.  In this episode, I urge you to prioritize your creativity for the health of your business. [00:00] Welcome to Rooted in Retail: After the Show [01:12] Some thoughts about exiting your business [03:12] As an independent retailer you ..read more

Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has mastered the art of building a business while staying true to herself. Kareen's evolution from a people-pleaser to seven-figure business builder is truly inspiring. Through her Evolve methodology, she empowers clients to transition from feeling lost to discovering alignment as they scale their businesses and step into their ultimate visions for their lives and careers. In this episode, she shares her f ..read more

Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store.  Give me a chance to show you how it can work and why its important for you to consider as part of your marketing. The thing is,  affiliate marketing is not new. It's been around for a long time. But we haven't really talked about it as it relates to retail. And I predict that affiliate ..read more

Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more inventory. But if you're new to the concept or unsure if it's right for you, don't worry.  Today, I'm joined by Wade Tonkin, a seasoned expert with over 25 years in the affiliate marketing world. As the Director of Global Affiliate Marketing at Fanatics, he's been at the forefront of managing affiliate programs for some of the biggest brands in sports.  His wealth of knowledge makes him the perfect guid ..read more

Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard.  With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media and the go-to expert for social media audits, Steph is immersed in social media every day. In this episode, we're tackling three key areas of social media. First, we'll explo ..read more

In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation touches on the importance of social media, email marketing, and ways to earn money passively. Despite the interest in passive income strategies, Crystal shifts the focus to the power of determining 'Who, Not How' in business, emphasizing delegation, strategic outsourcing, and utilizing resources like the book by Dan Sullivan and Benjamin Hardy. She shares personal experiences and insights on how letting go o ..read more

If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a thing or two about it. I'm thrilled to introduce Miranda Heslip, co-owner of Cloud Nine Pajamas. Miranda, along with her sisters, has mastered the art of bringing in revenue around the clock through their successful e-commerce venture.  Today, Miranda pulls back the curtain and shares how Cloud Nine Pajamas leverages social media and email marketing to drive traffic and sales to their online store. She reveal ..read more

Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from Couch.com. It was hard to pick just one because I had so many takeaways so be sure to go back and catch that episode.  Today I want to focus on the power of brand collaboration and partnership in retail. This episode is packed with tips for starting small with collaborations, aligning with brands that share similar values, and leveraging local opportunities to boost foot traffic and community engagement. [00:00] Welcome to After the Show.  [03:19 ..read more

Meet Alex Back, an e-commerce entrepreneur who is shaking up the furniture industry. He’s the founder of Couch.com, a new startup focused on solving one of the biggest issues for consumers in the furniture industry: where the heck to buy a couch?    Before launching Couch.com, Alex co-founded and ran Apt2B, a popular online furniture brand that he led to a successful exit and transition just last year. In this episode, he shares his favorite tips and tools to help retailers market, evolve, and think outside of the box.  Alex also explores how to balance your online and in-store ..read more