Crafting Community Through Classes with Darn Knit Anyway
Rooted in Retail
by Crystal Vilkaitis
5h ago
Today, I’m thrilled to introduce you to cousins Aimee Pelletier and Carly Stipe, the team behind Darn Knit Anyway. Their yarn store offers everything from a thriving e-commerce platform to a makers' lounge, and various classes and events. This episode is all about community: how to build it, connect with it, and nurture it in meaningful ways. Aimee and Carly have a lot to share about their journey and the amazing community they've cultivated through their store. Their story is full of lessons on managing a retail business, from delegating tasks and understanding financials to providing excell ..read more
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The Power of Creating FOMO in Pop-Ups
Rooted in Retail
by Crystal Vilkaitis
1w ago
We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies. Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can be a great marketing tool for your retail business. So let’s dive into the power of pop-ups and pop-i ..read more
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The Secrets of Successful Pop-Up Shops with Allison Yee
Rooted in Retail
by Crystal Vilkaitis
2w ago
Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext.  We're talking all about the untapped potential of pop-up shops and pop-in shops. Let’s explore how these temporary setups can be game-changers for testing new markets, products, and ideas. As the CEO of UpNext, Allison wants to create a world where entrepreneurs can make big waves without taking huge risks. Whether you’re testing new product lines or dipping into new markets, pop-ups can offer a who ..read more
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Using Spontaneous Creativity in Your Marketing (After the Show)
Rooted in Retail
by Crystal Vilkaitis
2w ago
This week I’m talking about episode 81 with Lori Foster where we talk all about using Facebook Lives to market her shop. She has such incredible results and the biggest secret to her success is that she has found a way to make it FUN for her.  For Lori that means leveraging spontaneous creativity to create her daily live show. This idea might be inspiring and freeing for you - to not have to worry about having a strict plan that you have to follow every single day. For others that might stress you out even more. The key is to find what makes it fun and interesting for you so that you st ..read more
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Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room
Rooted in Retail
by Crystal Vilkaitis
3w ago
Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and customer connection. She offers insights on how she plans content, engages viewers, and converts live sessions into sales without relying on e-commerce platforms. Lori's strategy of maintaining consistency, being authentic, and offering valuable content has not only allowed her to sell products daily but also to expand her customer base across Canada.  The episode is rich with advice for retailer ..read more
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What We Focus on Expands (After the Show)
Rooted in Retail
by Crystal Vilkaitis
3w ago
This week my goal was to help ease your mind when it comes to any worries you may have around the economy, the fact that it's an election year, and that the cost of goods has increased. Paul Erickson was a perfect guest because he has so much experience and has watched these cycles in retail. He offers so much valuable advice. My biggest takeaway from the episode was “what we focus on expands.” So if we focus on the negativity in the world around us it is only going to appear to grow in our world. But if instead we take that energy and focus instead on our store, our goals, our teams or our c ..read more
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Growing Your Retail Store in Economic Uncertainty with Paul Erickson
Rooted in Retail
by Crystal Vilkaitis
1M ago
Today, we've got an episode that's perfect for anyone feeling the weight of economic uncertainty, the buzz of an election year, or the pinch of rising prices. If you've been wondering how to navigate these turbulent waters and ensure your store not only survives but thrives, then you’re going to love this conversation. Joining us today is Paul Erickson, Director of Mentoring at Management One. With his extensive experience serving retail clients across the globe, Paul is here to break down the current landscape and offer actionable advice to help you steer your business in the right direction ..read more
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Leveraging Your Creativity in Retail (After the Show)
Rooted in Retail
by Crystal Vilkaitis
1M ago
In this episode of 'After the Show,' I am going to dive into my key takeaways from my discussion with Kareen Walsh. I first want to talk about what it might mean if you have an 'exit strategy' mindset even if not planning to exit. But what I really wanted to focus on is the unmatched advantage of creativity in independent retail against giants like Amazon.  In this episode, I urge you to prioritize your creativity for the health of your business. [00:00] Welcome to Rooted in Retail: After the Show [01:12] Some thoughts about exiting your business [03:12] As an independent retailer you ..read more
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Build a Business and Life You Love with Kareen Walsh
Rooted in Retail
by Crystal Vilkaitis
1M ago
Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has mastered the art of building a business while staying true to herself. Kareen's evolution from a people-pleaser to seven-figure business builder is truly inspiring. Through her Evolve methodology, she empowers clients to transition from feeling lost to discovering alignment as they scale their businesses and step into their ultimate visions for their lives and careers. In this episode, she shares her f ..read more
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Why you should use affiliate marketing in your store (After the Show)
Rooted in Retail
by Crystal Vilkaitis
1M ago
Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store.  Give me a chance to show you how it can work and why its important for you to consider as part of your marketing. The thing is,  affiliate marketing is not new. It's been around for a long time. But we haven't really talked about it as it relates to retail. And I predict that affiliate ..read more
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