Feeling stuck in your jewelry business and unsure why you're not seeing growth? You’re not alone! In this episode, I break down a simple yet powerful 3-step business audit to uncover the roadblocks holding you back and help you take actionable steps to get unstuck. Spoiler: Sometimes it’s not about doing more—it’s about doing the right things consistently.   What You’ll Learn in This Episode: Visibility Matters: Discover how to evaluate and 10X your brand’s visibility to stay top-of-mind for your audience. Are you really showing up as much as you think? Mastering Communication: Learn how ..read more

Have you ever wondered what it takes to turn your passion into a thriving business? In this episode, I had the absolute pleasure of chatting with Yassaman Farmani, the brilliant founder and designer of YFarmani Jewelry. Yassi’s story is so inspiring—she shares how she made the leap from being a teacher to stepping into the world of jewelry design, all while facing imposter syndrome and building her business with incredible resilience.   We dove into the personal growth that comes with following your passions and how vulnerable it can feel to put your creative work out into the world. Yass ..read more

In this episode, I'm taking on the conventional wisdom of always doing your best in business. You might be surprised, but I explain why doing your best isn't always the key to success and how it can actually hold you back.   Topics Discussed  The Desire to Become a Better Version of Yourself The Importance of Doing What's Required Identifying and Focusing on Essential Tasks Efficiency and Effectiveness Over Perfection Examples of Clients Achieving Better Results The Impact of the Mindset of Doing Your Best The Implementation Gap and Overeducation Relaxing into Your Business and Taki ..read more

If you’re a jewelry business owner wanting to scale, you’re going to love my latest episode with Stacy Hotchkiss, the Founder and Designer behind Running With Scissors Jewelry. Stacy is a successful jewelry business owner and shares her journey and insights on building a thriving brand over the past 17 years. She emphasizes the importance of starting with a clear end goal and working with a coach to streamline business growth.   Stacy encourages jewelry makers to create pieces they love and trust that there are customers who will love them too. She also highlights the benefits of being pr ..read more

If you've ever put off putting yourself out there or worried about being seen, this episode is for you. Today, we’re diving deep into one of the biggest challenges in business – overcoming the fear of being seen and standing out. But this time, the tables are turned, and I’m the one in the hot seat! My client Kristina is taking the reins, asking those burning questions about the mindset shifts, the highs and lows, and the journey of building true resilience as an entrepreneur. Let’s dig into what it really takes to step into your own light and make an impact! Together, we dive into a heartfelt ..read more

Ever wonder what it really takes to build a jewelry brand from scratch? In this episode, I chat with Morgan Woods, the incredible founder of Mogano Jewelry, who’s got a story you need to hear. From modeling runways to crafting one-of-a-kind pieces, Morgan’s journey is anything but ordinary. We dive into her leap from the world of fashion to designing jewelry, how she navigated the pandemic’s curveballs, and what made her decide to open her own storefront in Kelowna. She talks about the magic of pop-ups for getting her pieces into the world and the emotional highs and lows that come with buildi ..read more

Are you ready to take your jewelry collection to new heights? In this episode, I’m diving into the magic of launching a new line and how to create genuine excitement and anticipation around it. Together, we’ll explore the power of emotional marketing and how it can help you connect with your audience on a deeper level, building relationships that go beyond just the product. I’ll share my insights on the strategic side of marketing, including understanding buyer behavior and recognizing different types of buyers. We’ll also touch on the art of storytelling and how it plays a vital role in makin ..read more

Have you ever faced a challenge that felt insurmountable? In this heartfelt episode, I sit down with Mike Shaw, who shares his incredible journey of resilience after a life-altering accident that left him paralyzed. Mike’s story is a beautiful reminder of the power of mindset and acceptance. Together, we explore the lessons he learned while navigating grief and uncertainty, emphasizing how resilience is essential in both our personal and professional lives. Mike introduces a unique problem scale to help us assess our challenges and maintain a healthy perspective on adversity. We discuss how sh ..read more

Are you giving your jewelry business the VIP treatment it deserves?  In this episode, I’m diving into why email marketing isn’t just relevant—it’s essential for jewelry brands like ours. Imagine having a direct line to your most loyal customers, treating them like the special guests they are. I’ll walk you through how to start building that all-important email list from day one and the strategies that turn subscribers into repeat buyers. We’ll cover everything from crafting personalized content that speaks directly to your audience to making the most of every campaign to boost those sales ..read more

Ever wonder what’s keeping your jewelry business from hitting that consistent $10k a month? In this episode, I’m diving into the three biggest mistakes I see jewelry business owners making that hold them back from reaching their full potential. I’ll walk you through why it’s so important to focus on growing organically before you even think about paid ads, how having a clear brand identity changes everything, and the magic that happens when you start showing up and connecting with your customers. These are the key areas that, when tackled, really help build a strong foundation for your busines ..read more