Given the complexity in the shopper’s purchase journey, customer acquisition & retention has now become a key priority for retailers! But a huge barrier here is building a holistic view of customers which is cumbersome due to data silos, lack of advanced analytics and inability to activate or generate insights from the first party data. Given all the data restrictions and the impending ban on the use of cookies, this first party data has now become a valuable resource and a competitive advantage for creating personalised & trusted shopping experiences. Monetizing their data to drive gr ..read more

This article first appeared in the RetailBiz. The original link is here https://www.retailbiz.com.au/online-retailing/five-tips-to-optimise-the-retail-search-experience/ =========/=========/===========/=============/============= Retailers have a lot of data that they want to bring into the cloud securely. Additionally, scalability and consistency are very important. With most retailers now having a 24/7 online presence they need to guarantee minimal-to-no downtime to their systems as part of the migration. New data from Google Cloud finds that search abandonment — when a shopper searches for ..read more

This article first got published in RetailWorld 360 issue. You can see the original publication here. How retailers can solve the data monetisation puzzle. The impact of evolving consumer behaviour and shopping habits coupled with the transformational impact of technology can be seen in the changing face of our retail landscape. Data is truly at the centre of this transformation as retailers look to build an ability to have a uniform & real-time decision-making capability and the agility to respond to market trends. Today’s modern retailers are leveraging not only customer data but looking ..read more

I wrote this piece for retailbiz.com.au. The original article can be found here The festive season is fast approaching, and with that comes the dynamic, fast-paced and competitive peak shopping period. According to Near Research, Australian consumers are planning to spend more this holiday season compared to last year. They are taking steps to make the most of their holiday budget, with 93% seeking the best deals and 68% planning to kick off shopping before Black Friday. Retailers can be using this time to engage with customers, retain loyalty and exceed revenue targets. But in the mids ..read more

4 ways to lower your carbon footprint in retail by leveraging technology. For retailers, sustainability is now a board-level agenda. Alongside the accelerated push towards technology adoption, retailers are also seeing growing concern for transparency and focus on environmental impact. Customers are at the forefront of this change as they are aligning their personal values with their shopping habits thereby making the retailers embrace social responsibility & sustainable operations. Retailers need to do this not only to improve their brand image & perception but to also ensure regula ..read more

Last few years have been tough for the retail industry. In every customer interaction I have had, the discussion almost always comes around to the question weighing on every retailers mind- what can be done to manage costs, reduce risks and still drive for growth in this inflationary environment? We have barely gotten used to the post pandemic new normal and now, the current political chaos coupled with market uncertainty has brought this debate front and center in every discussion. With inflation rates rising in major asian economies, consumer and business confidence has turned a bit more pes ..read more

How retailers can execute on their metaverse strategy. Brands & retailers are looking for new emerging platforms to interact and connect with their consumers. Enabling shoppers to experience their brand in a virtual environment providing a memorable and an immersive experience  is quickly becoming the next frontier in Retail. Virtual is now truly becoming a reality and the metaverse is definitely here to stay.  As per Bloomberg, the size of the pie is large with the global metaverse revenue potential reaching around 800B by 2024 with contributions coming from platforms, experienc ..read more

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