Are you searching for fresh opportunities to connect with your target audience and boost brand awareness? With adults spending over one hour and 43 minutes streaming audio every day, it’s time to tap into the large listener base and embrace programmatic audio advertising. Your business can blend the intimate experience of traditional radio with the precision and tracking capabilities of digital advertising to enrich your entire marketing strategy. 1. Expand Your Reach and Increase Brand Awareness Programmatic audio advertising offers businesses a dynamic platform to boost brand awareness. As c ..read more

LAKE OSWEGO, Ore. (Newswire) April 2, 2024 Genesis has selected Adpearance, a digital marketing company, as a preferred partner for retailers in the Genesis Certified Digital Marketing Program (GCDMP) for digital advertising and social media management programs. “Adpearance is excited to partner with Genesis to provide retailers with luxury-focused marketing solutions,” said Maria Alauddin Small, Director of Partnerships at Adpearance. “The new Genesis GCDMP Digital Advertising Program and GCDMP Social Management Program are the perfect opportunities for retailers to find the right partner to ..read more

Videos are one of the most engaging ways to connect with your target audience and guide them along their buying journey — but none of this can happen if users can’t find the videos to begin with. Improve the discoverability of your video content and drive high-quality traffic to your website with video-specific search engine optimization (SEO). What is Video Search Engine Optimization? Unoptimized videos are categorized as simple media elements and ignored by search engines. As a result, the individual video is not searchable, and businesses lose an opportunity to generate traffic from relevan ..read more

Are you suddenly seeing certain vehicles sitting on your lot longer? Even after resorting to discounts, some dealers are having trouble getting eyes on their inventory. If you struggle to move certain vehicles, it may be time to activate aged inventory advertising campaigns.  You can guarantee exposure by activating your aged inventory across VIN-specific tactics to ensure your vehicles get visibility and generate high-quality leads. Follow these four tips to move your inventory with dedicated aged inventory advertising campaigns. 1. Track Inventory Movement To effectively advertise your ..read more

Do you want to attract more potential buyers to your website, but aren’t sure where to start? Effective business websites organically attract relevant users, are easy to navigate, and seamlessly promote conversions that meet your business goals. Here are some helpful dos and don’ts for website lead generation. Navigation Can users easily get to their desired information or page destination in as few clicks as possible? If not, users will leave your website to find it somewhere else. Do: Guide the user on a curated journey of your website by limiting your navigation menu to 6 or 7 items. Don’t ..read more

Are your digital marketing efforts consistently generating the right leads you need to drive sales? Understanding how to effectively collect and utilize high-quality data can boost your marketing performance today and set your business up for growth and long-term success. Why High-quality Data Matters Digital marketing relies on data to understand audiences, inform strategic decisions, and drive growth. However, not all data is equally valuable. More than a collection of every data set you have access to, high-quality data provides an accurate and holistic view of your marketing efforts. High ..read more

Is your search engine optimization (SEO) strategy ready to drive growth in 2024? The search engine landscape evolved over the last year to adapt to the rapid development of artificial intelligence (AI) and machine learning-powered technologies. AI is changing the way potential customers interact with your brand on search engines and requires an updated approach to your SEO strategies to consistently attract high-quality visitors to your website. New Google Search Generative Experience One of the most significant changes in the search engine landscape is the integration of AI into search engine ..read more

It’s hard to believe that 2023 is almost over. As we approach the new year, now is the perfect time to reflect on the technology and strategies dominating digital advertising. Let’s examine how the top four trends that moved the needle for digital advertising in 2023 can help your business consistently generate high-quality leads in the coming year. 1. Automation is Everywhere Artificial intelligence (AI) and machine learning-powered technologies were inescapable in 2023. The major players in digital advertising, like Google and Facebook, heavily invested in machine learning-powered advertisi ..read more

How many times have you searched on Google, and had to navigate through numerous unhelpful links before finding the information you were looking for? Maybe you couldn’t find it at all? The Google Helpful Content Updates (HCUs) aim to address these frustrations and ensure the quality and relevance of high-ranking search results. Grow your audience and drive more potential buyers to your business’s website by learning how to create meaningful website content for your target audiences. What to Know About the Helpful Content Updates The HCUs are a series of Google algorithm updates that created a ..read more

Google PageSpeeds Insights (PSI) is a free and popular assessment for website speed and user experience — but how closely should you follow its recommendations? While it provides valuable insights into performance metrics, understanding the limitations of PSI assessments is essential to knowing which key website elements to prioritize for improved performance and to help meet your business goals.  Understanding Google PageSpeed Insights Google PSI analyzes web pages by URL to assess core web vitals and assign a score. It also provides a list of website performance issues to resolve in ord ..read more