Open Facebook or Instagram or X (formerly Twitter). What makes the visual content appealing? Is it on-brand colors? Realistic photographs? A compelling message? Or a little bit of all of that? It should come as no surprise that videos and photos are proven to be more engaging. Photo posts draw the highest level of engagement […] The post How Do I Create Effective Visual Content for Social Media? appeared first on Digital Marketing Group ..read more

You have products or services to sell. You have a marketing goal in mind. What you need now are media placements that align perfectly with your goals and help your business grow according to plan. If you’ve been doing this for any length of time, you know it’s easy to put your goals on paper […] The post How Can I Ensure My Media Placements Align With My Overall Marketing Goals? appeared first on Digital Marketing Group ..read more

Imagine a world where robots rise up and take over civilization. Sounds like the next great sci-fi movie, doesn’t it? Yet AI is already impacting everyday industries like creative digital marketing. AI in marketing has lots of possibilities. It can generate leads and acquire customers. It can enhance advertising and better manage customer relationships. One […] The post Is AI Changing Creative Digital Marketing? appeared first on Digital Marketing Group ..read more

As a business owner, you have a lot on your plate. You’ve been using digital advertising for years, with varied results. You’re ready to step up your campaigns and have been hearing more about AI and programmatic advertising, but still aren’t sure if it’s right for you. Think about your last campaign. Who did it […] The post Programmatic Advertising for Beginners: A Step-by-Step Guide appeared first on Digital Marketing Group ..read more

Authenticity is a word you hear a lot in the media right now. Lots of industries talk about trying to create more authentic messages. But in social media, it can feel challenging at best. Does brand authenticity really exist in social media? What does it look like? Is there a way to build it into […] The post Authenticity in Action: Using Social Media to Humanize Your Brand appeared first on Digital Marketing Group ..read more

You’re meeting friends for dinner. You want something new. A local search on Google brings up a Thai restaurant that looks promising. What do you do next? If you’re like most people, you tap your phone for information. Seventy-seven percent of consumers state they use at least two review platforms when searching for local businesses. […] The post How Do I Optimize My Website for Local Search? appeared first on Digital Marketing Group ..read more

You’ve designed the perfect product or service. You’re excited about what it could do for your business. You know not everyone is your target market—you’ve read enough about marketing to know that. Still, identifying target marketing strategies isn’t your forte. Where do you begin?One of the biggest holdbacks with small business marketing plans is their […] The post How to Identify and Captivate Your Ideal Customer With Target Marketing appeared first on Digital Marketing Group ..read more

Is there a future in influencer marketing? Is it something you should add to your business marketing strategy to try and increase your bottom line? Consider these facts. According to the State of Influencer Marketing Benchmark Report 2024: If you have a brand with potential on sites like Instagram or TikTok, you can no longer […] The post The Future of Influencer Marketing appeared first on Digital Marketing Group ..read more

If you invest heavily in your online presence, you understand how important content is. While marketers work hard to create content their readers love, most wish for more—viral content that takes them to new heights online, bringing in maximum exposure and increased sales.But what is viral content? Is it something that will truly benefit you? […] The post Not Just Content: Viral Content That Brings in Customers appeared first on Digital Marketing Group ..read more

If you’ve performed SEO research before, you understand that keyword research is vital to its success. But do you know what keyword research really is? A keyword is defined as: Keywords are essential to your search ranking. Google searches through individual pages and gives them a keyword rank. Each individual page will be placed in […] The post A Deep-Dive Into Understanding Keyword Research appeared first on Digital Marketing Group ..read more