In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024.  With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, patient-centric brand. The healthcare industry has undergone significant changes in 2024, shaped by ad ..read more

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement.  This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. You’ll hear about engagemen ..read more

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture.  You’ll also learn how to integrate marketing and HR to address modern challenges like the use of artificial intelligence (AI) for efficient communication, new appr ..read more

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door.  In the first part of  DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medic ..read more

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s digital audience. Did you know that 40% of patients won’t visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual pati ..read more

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.  While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences.  The discussion underlines ..read more

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.  However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a co ..read more

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors.  Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in front of the camera and use video content effectively in their communication strategies. The epis ..read more

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers.  From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events aren’t just about attendance. These events create opportunities to deepen relationships with referring physicians, your staff, and the ..read more

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions.  New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to craft effective campaigns. Medical practices often need to work with an agency who has a Facebook (Me ..read more