Time and attention: harder to get than money [COMMANDMENT 6]
Future Fundraising Now
by Jeff Brooks
20h ago
A ten-week series on things you should know about fundraising. Time and attention are more precious and harder to get than money. Major donor people say it’s harder to get the meeting than the money. The principle is the same for all fundraising: The first and almost overwhelming barrier to response is attention. Attention is ..read more
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The 12 tips of Christmas [PODCAST]
Future Fundraising Now
by Jeff Brooks
4d ago
Here are 12 fundraising tips — most of them super-easy and ready to try immediately — that can boost your fundraising results, this holiday season or any other time of year. From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on December 12, 2014. Listen here: (If you don’t see ..read more
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Does your fundraising bore you? Here’s what to do
Future Fundraising Now
by Jeff Brooks
6d ago
“I’m so tired of our fundraising!” If you’ve had that thought, you are normal. But if your conclusion to being tired of your fundraising is to change it up, you’re making a big mistake. Seth Godin asks Boring to who? It’s something fundraisers should be thinking about: You’re not speaking up to entertain yourself. You’re ..read more
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Numbers numb; stories stimulate [COMMANDMENT 5]
Future Fundraising Now
by Jeff Brooks
1w ago
A ten-week series on things you should know about fundraising. Numbers numb; stories stimulate. The human mind is pre-set to tune out numbers (especially large ones) and to pay attention to stories. If your fundraising is built around statistics — like the number of people living poverty, or the number of people diagnosed with a ..read more
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Top 5 blog posts of the month
Future Fundraising Now
by Jeff Brooks
1w ago
Here are the 5 most-read Future Fundraising Now blog posts of the month: Looking for some really good (and specific) advice for your fundraising? Book a FREE consultation with Sean Triner of Moceanic. Sean knows his stuff, and can help you find your way forward ..read more
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What Halloween candy taught me about fundraising
Future Fundraising Now
by Jeff Brooks
1w ago
I like candy. That’s why I like Halloween — the only reason, come to think of it. The other day, I ate a couple of Tootsie Fruit Rolls. These are fruit-flavored versions of regular brown-flavored Tootsie Rolls. The regular kind taste like an unholy combination of fake chocolate, wax, and dirt. The fruit version is ..read more
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“Our donors are different” — oh really?
Future Fundraising Now
by Jeff Brooks
2w ago
Some organizations take it as an article of faith that their donors are different. Even unique. In some ways they’re right. But mostly they’re wrong. Here’s how any group of donors is different: it’s a purpose-build assembly of people who care about some cause. They share values (at least some values). They know and care ..read more
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For donations, belief is enough [COMMANDMENT 4]
Future Fundraising Now
by Jeff Brooks
2w ago
A ten-week series on things you should know about fundraising. Belief is enough. You don’t have to educate donors how your programs work. That’s not only unnecessary, it’s counter-productive. Tested again and again, showering donors with facts and “how it works” decreases response. When you explain, you encourage donors’ analytic, “error-seeking” mind to fire up ..read more
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Your mission statement might be weighing your fundraising down
Future Fundraising Now
by Jeff Brooks
3w ago
Great insight from Kevin L. Brown at a brilliant post on LinkedIn, calling on fundraisers to showcase their results rather than how they do their work. Your impact, not your intentions. Not the work, but the win. Here’s one of the examples, from a ocean-focused environmental organization: Mission (the work they do)Powering enforcement authorities to ..read more
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You are not your donor [COMMANDMENT 3]
Future Fundraising Now
by Jeff Brooks
3w ago
A ten-week series on things you should know about fundraising. You are not your donor. The most common cause of unsuccessful fundraising is “FFY” — Fundraising From Yourself. When nonprofit insiders assume this: If a message appeals to me, it will work for donors. It’s a big mistake. Because you are so different from your ..read more
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