The State of Retention Marketing
3 FOLLOWERS
Join us as we dive into engaging with decision-makers face-to-face. Our discussions are not your average chit-chat – we're getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, we're covering all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the..
The State of Retention Marketing
6d ago
Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
(00:52) - More About The Insurance Landscape In India
(07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
(13:25) - The Big Buyer Persona
(19:03) - The Post-Purchase Game: What Metrics Do They Track?
(25:12) - Selling Insurance: What Are Your Users Looking For ..read more
The State of Retention Marketing
2w ago
Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.
(00:42) - How Did Rahul End Up in CRM?
(02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
(04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
(06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
(10:38) - From Registers to Wi-Fi: Tracin ..read more
The State of Retention Marketing
3w ago
Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.
(02:21) - Anshul's Growth Adventure from Broadcast to Broadband
(07:34) - The Two Types of Retention in Telecom
(10:08) - Maximizing Lifetime Value of Prepaid Customers
(12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
(15:44) - Driving High-Value Conversions with Insightful Hacks
(19:03) - Airtel's Rural Focus Stra ..read more
The State of Retention Marketing
1M ago
As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions.
(01:37) - Unveiling the Purpose: Goals of Digital Transformation
(11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change
(39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution
(01:03:47) - Maximizing Business Success: Harnessing Both Existing and New Data ..read more
The State of Retention Marketing
1M ago
Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.
(01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership
(04:36) - Navigating Customer-Centric Retail Challenges
(08:02) - Orchestrating Success: Navigating Complex Organizations vs Agile Startups
(10:41) - Transforming Car Trading: Insights from the Middle East Market
(14:54) - Technology's Evolution in Car Trading: From ..read more
The State of Retention Marketing
1M ago
When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.
(00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey
(06:37) - Playing the Nostalgia Card in Real Money Gaming
(09:32) - Mastering the Game of Indian Gaming and Real Money Ventures
(14:53) - Quantum Gaming: Winning with Data-Driven Decisions
(20:24) - Retain and Reign: Strategies for Gaming Success from Day One to Power User Status
(24:29) - Nurturing Gaming Enthusiasts for Long-Term Engagement
(27:24 ..read more
The State of Retention Marketing
2M ago
And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage.
This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject.
Get ready to enter the rabbit hole because the latest episodes are coming your way real soon. Stay tuned! ⏳ ..read more
The State of Retention Marketing
2M ago
We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.
(01:49) - Agency to Client and Back Again
(06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO
(08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape
(13:02) - Understanding the Lay of the Land
(14:58) - Evaluating Retention Maturity: Rating UAE & KSA
(20:08) - Comparing UI/UX Standards ..read more
The State of Retention Marketing
3M ago
The State of Retention Marketing
3M ago
Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
(00:21) - 16+ Years of Putting Consumers First in Marketing
(03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation
(06:46) - Bridging Generations Through Authentic Branding
(13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language
(17:16) - Weaving Dermat Led Services into Customer Stories
(21:53) - The Ongoing Journey in Harnessin ..read more