Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseype ..read more

This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us. Connect Pet Trade Expo May 15-16, 2024 Niagara Falls Convention Centre https://www.connectpetexpo.ca/ Connect with the Pet Shop Girls! Find us everywhere: https://l ..read more

The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry." Listen in as Sherry and Carly dive into the history of the pet industry, the state of the industry today, and its future, and how Dr. Axelrod helped to shape it all. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpa ..read more

We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show. We're talking about: A recap of what we did during the week in Florida, including how we maximized our time at the trade show Networking with some incredible brands and vendors who had exhibitor booths Some of the cool products that are new (or new to us) that we think are worth sharing Our podcast launch party! And what it was like meeting some of our ..read more

In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences. We're talking about: - Product recalls, company acquisitions, ingredient changes, product discontinuation, and more - How to determine whether or not brand exclusivity is a good fit - Assessing customer interest and phasing out slow-selling brands in favor of better-selling products - Announcing brand and product eliminations in your store - Gr ..read more

This week we are joined by special guest Krysta Fox, holistic certified Vet Tech. We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more. Meet Krysta Krysta began her pet industry career at a small feed store in her hometown, and since then has taken on various roles within the pet industry from sales to manufacturing, formulation, and marketing. Krysta is a seasoned veterinary techni ..read more

No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook ..read more

This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business. In this episode, we are talking about: - How AI like ChatGPT can be used to enhance operations, marketing strategies, communication, and training - Specific ways ChatGPT can help with content creation, streamlining communication, managing reviews, and supporting your employee training - The role AI assistants can play in areas like marketing, customer service, oper ..read more

You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips. In this episode, we're talking about: Visibility, reach, and engagement on TikTok compared to traditional social media platforms like Facebook and Instagram The value of providing authentic educational content on TikTok (you don't have to dance!) The power of repurposing TikTok videos to create ..read more

Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems. We can't stress enough how important it is to listen to your gut instincts, have difficult conversations, establish clear expectations for employees, and use disciplinary processes and employee handbooks to protect the business culture. The key topics discussed in this episode include: - Why it's important to remove negative employees from a business - Team culture, appearance, and setting expectations in a business - Employee disciplina ..read more