Trade Show Marketing Strategies from Automate 2024
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
6d ago
It's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade shows are best to attend and exhibit at. After all,  89% of technical buyers said they plan to attend at least one in-person industry event this year. Last week, TREW Crewers Lee Chapman, Kara Moon, and Kasey Tyring attended the Automate trade show in Chicago to uncover the value of trade shows and what marketing and sales strategy can make your company stand out in a sea of other exhibitors on the show floor.  We discuss their i ..read more
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Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1w ago
Kristin Graybill is the Vice President of Commercial Strategy at the Manufacturers Alliance and in her role, she speaks to hundreds of manufacturers all across the country. In this episode, we talk about the work of the Manufacturers Alliance whose mission is to drive economic growth and foster collaboration within the manufacturing sector. They do this by hosting peer programs, conducting research initiatives, and providing resources to leaders across departments in mid to large manufacturing companies. I ask her what trends trends she's seeing in manufacturing marketing, and we focused on th ..read more
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A Masterclass in Rebranding and Authenticity with Gray Solutions
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
2w ago
Melissa Geertz is the Director of Marketing at Gray Solutions and over her year and a half tenure at the company has overseen a complete rebrand of the system integrator. I had her on the podcast to discuss the scale of the rebranding project, including how to get executive and cross-company buy-in, what steps to take during the rebrand, and how to measure qualitative and quantitative ROI of a rebrand.  We talk about the importance of authenticity to stand out in a crowded market and Melissa shares insights on how Gray Solutions used the culture of the company to guide the branding proces ..read more
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What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1M ago
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out In this episode, I catch up with Jennifer Dawkins, Vice President of Account Services at TREW Marketing, Jen has been part of the Beta program for Google's new Search Generative Exoereince (SGE) for more than a year and in that year, there have plenty of updates. I ask her about her experience with the SGE program program. For some background, Google's SGE is an AI-generated search summa ..read more
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1M ago
The marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to build a loyal following and get the information their contractors need. We discuss how they've successfully partnered with a trusted influencer in their space to maximize reach, create dozens of new content pieces and gain feedback from their community. This video alone has more than 30,000 views. They ..read more
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Strategies Technical Marketers Can Borrow from the B2C Playbook
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1M ago
The marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to build a loyal following and get the information their contractors need. We discuss how they've successfully partnered with a trusted influencer in their space to maximize reach, create dozens of new content pieces and gain feedback from their community. This video alone has more than 30,000 views. They ..read more
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A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1M ago
Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts. In this episode, we discuss the benefits and considerations of starting a B2B podcast. We explore the growing popularity of podcasts and the opportunities they present for B2B companies. We also discuss the different formats of podcasts, such as interviews and solo episodes, and the misconceptions people have about podcasting. The conversation covers the importance of plann ..read more
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How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
1M ago
The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers."  We talked about what they've learned and how technical companies of all sizes can take advantage of their tools. EETech is a huge online communications company dedicated to serving up the most important content for today's engineers. Today, I'm lucky to have David Blaza, Global Sales Director and Terra Gledhill, Director of Research & Marketing, on the podcast to talk about their wealth of expe ..read more
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The Power of Developing a Personal Brand in an Industrial Sales Role
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
2M ago
In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's identity and reputation both online and in person. We talk about how personal branding fosters trust and loyalty among customers.We also discuss how to define and enhance a personal brand by identifying your strengths. The conversation also covers how personal branding should align with your company's c ..read more
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Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Content Marketing, Engineered Podcast | TREW Marketing
by TREW Marketing & Wendy Covey
2M ago
 Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketing Gold and PageOptimizer Pro and he's the Lead SEO of High Voltage SEO. Kyle is also one of our most popular guests on Content Marketing, Engineered. The last time he was on the podcast was two years ago and wow, have things changed in the SEO landscape since then. I was thrilled to have him back on ..read more
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