How to Craft Text Messages for Your Nonprofit Fundraising
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by Guest Author
2w ago
Your nonprofit is launching its first text messaging campaign. You’ve partnered with a reliable text messaging platform, promoted your opt-in keyword, and now you’re ready to send off your very first message. However, texting your nonprofit supporters shouldn’t be as casual as quick texts to friends and family members. To maximize your campaign’s success, you’ll need a robust text messaging strategy that will engage supporters and motivate them to take action. Well-designed messaging can help your nonprofit reach its various goals, from boosting donations for your year-end giving campaign to ..read more
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What Type of CRM Does My Organization Need? 4 Considerations
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by Guest Author
3w ago
Ensuring your nonprofit’s technology is in working order should be one of the top items on your checklist. The software your nonprofit uses to complete everyday tasks determines how well your team can function, from performing tasks efficiently to avoiding wasting resources on unoptimized processes. It is a key piece of your organization’s strategy and should support your mission and goals. Your nonprofit’s CRM is the centerpiece of your technology stack and will dictate how your team operates. There is a wide variety of CRM solutions available, many of which are specialized to help differen ..read more
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Top Fundraising Articles of 2022
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by Sandy Rees
1M ago
It’s hard to believe that the year is coming to a close (where has the time gone?), but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. Our mission is to provide you with practical ideas that you can use right away. So, we pack as much goodness as we can into our fundraising articles, bulleting out information so it’s easy to follow and easy to use. (Someone called me the “Queen of Bullets” recent ..read more
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5 Tricks for Writing Better Fundraising Emails
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by Sandy Rees
1M ago
Wouldn’t life be easier if people opened and read your fundraising emails? And even better, RESPONDED to them by clicking the Donate Now button? It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. (That’s average.) Ugh. So frustrating! But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. When you post on social media, you don’t know how many people ..read more
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How to Get Your Nonprofit’s Story in the News
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by Sandy Rees
1M ago
A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news.  A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility.  Even though there aren’t as many people today reading actual newspapers or watching the 6 o’clock news these days, your local media still reaches a large audience of people in your community who need to know about your nonprofit’s work. So, getting your story in the news is still a worthwhile strategy, particularly if your non ..read more
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Where to Start Your Search for Silent Auction Items
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by Guest Author
2M ago
So, you’ve decided to have a silent auction to raise money for your cause. Good for you! When you do it right, hosting a fundraising event that includes an auction brings many benefits. However, it also comes with challenges, including the work of finding the best auction items. You need to ensure that the items in your silent auction will be attractive to your bidders. So, where do you find the right auction items for your event? Use this article as your guide. Create an item wish list. The first step to curating the best silent auction items for your event is to create an initial list of ..read more
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How to Manage Event Registration for Your Next Fundraiser
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by Jennifer Rodgers
2M ago
Picture this: You’re about to hold the fundraising event of a lifetime. All of your most loyal supporters will be there, including major donors, recurring givers, and frequent volunteers, along with brand new supporters that are eager to get more involved with your organization. However, with so many people interested in attending, you’re quickly realizing that managing registration is becoming more and more difficult. Plus, your registrants aren’t getting the information they need to learn about your event. Planning your fundraiser now feels time-consuming and stressful, and you’re not su ..read more
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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving
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by Sandy Rees
3M ago
The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. That’s a problem. You see, many donor prospects will check out your nonprofit online before they donate to see who you are, what you do, and how you make a difference. And current donors and supporters may visit your website for the convenience of making their donation online. If your website is outdated or the donation p ..read more
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How to Plan a Simple Yet Powerful Giving Tuesday Campaign
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by Sandy Rees
3M ago
Giving Tuesday is a global day of giving powered by social media, peer pressure (the good kind!), and the good feeling you get when you contribute to an organization you love. The day has grown into the world’s biggest giving movement and gets bigger every year. Donors gave an astounding $2.7 billion to nonprofits on Giving Tuesday in 2021. That’s amazing if you stop and think about it! On Giving Tuesday, donors who might normally give $25 may step up to give $100 and people who have never given at all may give to two or three nonprofits in a single day. Sadly, some nonprofits don’t see the ..read more
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10 Year End Fundraising Mistakes to Avoid
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by Sandy Rees
4M ago
It’s time to plan for the most productive time of the year – Year End Fundraising Season! Yep, kids are back in school, pumpkin spice is EVERYWHERE, and some folks are already thinking about the holidays. Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. And with good reason! Here’s why: Nearly ONE THIRD of annual giving occurs in December. 12% of annual giving occurs on the last 3 days of the year. 53.8% of nonprofits start planning their year-end appeal in October. That’s HUGE! Okay, maybe y ..read more
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