In this episode of The Anonymous Marketer, host Kirsti Lang is joined by Mita Mallick to address a listener's question about creating consistent content on LinkedIn amidst a busy schedule. The anonymous marketer struggles to balance long working hours and family life while trying to build a personal brand. Mita shares her journey, starting with observing and engaging on LinkedIn, which eventually led to regularly posting authentic content during the pandemic. She emphasizes the importance of consistency and authenticity in building a meaningful LinkedIn presence. Mita dives into her personal s ..read more

In the latest episode of "The Anonymous Marketer," host Kirsti Lang addresses a question from an anonymous marketer: “Fractional work seems to be on the rise, especially in marketing. I'd love to know about this kind of work and how to get into it. Is it a trend that's going to last?” To provide expert insights, Kirsti invites Christina Garnett, a seasoned marketing professional and founder of Pocket CCO, to discuss the nuances of fractional marketing roles. Christina explains that fractional roles involve dedicating a portion of one's time to multiple companies, often at a leadership level ..read more

In this lively episode of "The Anonymous Marketer," Kirsti Lang engages Simon Heaton in a deep dive into the intricacies of securing a marketing role at Buffer amid a fiercely competitive job market. Simon, with a rich background at both Shopify and Buffer, unpacks his journey and the proactive steps candidates can adopt to stand out. He emphasizes the significance of genuine engagement with the company’s culture beyond mere perks and highlights how strategic responses to application questions can illuminate a candidate's true potential and alignment with the company's values. The conversatio ..read more

In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science. The discussion further explores Google's helpful content update and its implications for websites, especially those relying heavily on SEO for traffic. Lily advises aga ..read more

In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to leading Duolingo's organic content marketing across six markets, highlighting the unique challenges and rewards her role offers. The conversation delves into the struggles small marketing teams face, including high expectations, tight budgets, and the constant battle for respect within larger organizations. Samantha offers valuable insights on motivating t ..read more

In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics.  Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats content as a dynamic resource library rather than rigid funnel stages.  They also explore the po ..read more

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content marketing to maximize impact, even with limited budgets. The conversation also explores the differences between B2B and B2C marketing, highlighting the unique challenges and opportunities each presents. Sara shares practical tips on how businesses c ..read more

In this episode of The Anonymous Marketer, host Kirsti Lang converses with Erik Martin, a seasoned marketing expert. They delve into the importance of maintaining a professional portfolio for marketers. Erik, with his extensive background in various high-profile marketing roles, shares insights on creating compelling portfolios that stand out in a competitive job market. The discussion begins with Erik emphasizing the value of portfolios in showcasing a marketer's achievements and skills. He advises on how to document marketing projects effectively and highlights the significance of visually ..read more

In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee from RISE Learning Solutions. Lorraine, a LinkedIn aficionado, shares her journey and the impact of a robust online presence on her career. The conversation pivots to the challenges faced when corporate boundaries clash with personal branding efforts. Lorraine advises on navigating these waters, emphasizing transparency with employers and the importance of a disclaimer in posts to differentiate personal opinion ..read more

In this episode of The Anonymous Marketer, host Kirsti Lang talks with Ashley Louise, the Co-Founder & CEO of Ladies Get Paid. They delve into the challenges and strategies of salary negotiations, especially in uncertain economic times. Ashley shares her insights on navigating layoffs and advocating for fair pay, emphasizing the importance of self-worth and effective communication. She discusses the mission of Ladies Get Paid, highlighting its role in empowering women in the workplace. The conversation also covers practical tips for professionals facing tough career decisions, offering g ..read more