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B2B Marketing: How-to articles covering the latest marketing tactics, tips, and strategies. MarketingProfs training programs, online events, conferences, and supplementary free resources help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results. They're expertly designed to inspire you to increase productivity, create marketing that..
How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
MarketingProfs » B2B Marketing
2y ago
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs ..read more
MarketingProfs » B2B Marketing
2y ago
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs ..read more