30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, ethical, and empathetic As a design strategist and UX researcher working in tech, I’m always trying to lea ..read more

30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, your unique understanding of your brand’s equity, or your copywriting skills, nor can it spit out a strategic plan based on a few keywords – but it could free you up to focus more time on things that matter Using ChatGPT is free for now, so try it out and ..read more

30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being the primary focus. However, there’s another crucial audience that is often overlooked: the CFO Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. Business leaders often prioritize metrics that brand can influence, but they fail to recognize the potential of brand as a tool for achieving their goals Both marketing and finance skills are necessary and fundamental to a company. Therefore, it’s impor ..read more

Back in 2010, Google announced that it would start considering site speed as a ranking factor. Over the last few years, Google has gradually announced new website performance metrics and deployed ranking updates based on these metrics. Let’s take a look at these changes and what you can do to improve the performance of your website. What are Google’s Core Web Vitals? The Core Web Vitals is a set of three user experience metrics defined by Google: Largest Contentful Paint Cumulative Layout Shift First Input Delay Google has defined a maximum threshold for each of these metrics and if a websit ..read more

30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their customers’ most euphoric moments through live event sponsorship Ray-Ban’s event sponsorship with ‘All Points East’ resulted in a 30% increase in product ‘consideration’, 35 million media impressions, 47 million social impressions, and more This case study is a deep dive into Ray-Ban and its global entertainment partner AEG’s brand relationship that has harnessed live events and audience data to devise ..read more

As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your organization’s broader goals. A technology roadmap allows brands to realize the full potential of their existing investments. In this article, we’ll outline four areas to optimize and add to your roadmap before investing in new technology ..read more

We know that data is key – key to identifying your ideal customer profile, improving your messaging, and better understanding success and failures. We spend our days looking at KPIs and ROI along with a dozen more acronyms to boil down if what we are doing as marketers is actually working. And across our digital channels, we focus efforts as best we can to meet the growing expectation from consumers that we talk to them as individuals. But with the rapidly growing digital landscape – from more channels to reach them in, to more platforms to integrate into our tech stack – we cannot help but kn ..read more

30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn the know-how of how to operate, strategize and optimize ads on TikTok so that DTCs can reap the maximum benefits This article takes you through the steps of creating and structuring TikTok ad campaigns and devise ways to measure their effectiveness and success In a recent report by App Annie, TikTok ranked #2 in the breakout app spend chart in 2021(this chart ranks apps that have registered the biggest change in spend over 12 months). E ..read more

30-second summary: As the ecommerce sector expands online store owners need to adapt and continually seek out opportunities for growth A fast-loading ecommerce platform is crucial as 53 percent of mobile users will abandon a website if it takes more than three seconds to load It is crucial to plan and strategize scaling, as haphazard or poorly executed scaling efforts can have detrimental effects on your business Ecommerce is a thriving industry, and as senior marketers, it’s essential to keep up with the latest trends. The industry has experienced significant growth in recent years, with g ..read more

30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’s competitive economy Leveraging data to make informed decisions and validate hypotheses is essential Incorporating qualitative research can provide deeper insights into customer attitudes and behaviors With the increasing competition in most industries, businesses need to differentiate themselves by understanding their customers’ needs, preferences, and behaviors. Moreover, as the world becomes more data-driven, it is essential for businesses to leverage data to make informed decisions and ..read more