Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re  just having flashbacks to Mad Men. What a show, huh? But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? How would he adapt? Could he? Listen to our hosts, Pete Housely and James Thomson, find out the answer ..read more

We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. (Those things are practically feature films at this point.)  Pages that are cluttered and more difficult to navigate than a situationship. Long, rambling blocks of text that make it tough to understand what you’re even looking at. “Please, Unbounce. I’m begging for some simplicity here. I can’t take it anymore!” Well, we hear your cries—and we’re putting our foot down. We’re also tired of junky mobile landing pages. We want to celebrate the page ..read more

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year, the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on. While Gustavson uses authenticity to talk about social responsibility, we’d argue you can apply that take to brand authenticity as a whole — showing your customers your human side. How can you make your bra ..read more

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out. (Although that last one would be awesome.) To look into the future of AI marketing, all you gotta do is open up your podcast player and listen to the second episode of Unprompted, where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years ..read more

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. With the possi ..read more

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job.  Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative and ad copy. Not exactly Mad Men, is it? So: What if you could just… not? Not write that landing page. Not design that image. Not build that campaign strategy. That’s exactly what our hosts, Pete Housely and James Thomson, aim to find out in the very first episode of Unprompted. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything ..read more

In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on.  To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable.  Artificial intelligence can help you handle many tasks quickly, easily, and in bulk. That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with ..read more

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their socia ..read more

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyd ..read more

Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Jessica Meher, CEO and Co-Founder of Wonderment, put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on “the complete guide to X” or blog posts on “5 reasons why.” etc. This shit works, until it doesn’t. Now’s ..read more