Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue.  So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses. This is especially true as consumers move towards valuing word of mouth and social proof over the company’s word. Image courtesy of MarketSplash M ..read more

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce.  If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Unfortunately, those extra seconds of friction the customer experiences while being redirected to an ecommerce site can be eno ..read more

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I had a midlife crisis, chucked the corporate world aside, and decided to open up a dive shop,” he explains.  Peter is now retired. His daughter, Rachael, has taken over the reins at Abyss Scuba Diving. He’s still involved in the busi ..read more

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100% We know. It sounds too good to be true. *eye roll* How does the KlientBoost team do it? Too many conversion-happy marketers race t ..read more

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?  Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there. That’s why a community of people who get it is necessary to survive out there—not to be dramatic or anything. No matter how you slice it, we’re all looking for connection. Community is like the peanut butter to your Nutella toast. It opens up a whole ne ..read more

You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept.  It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive open goal. So here we have an ultimate guide to TikTok marketing. You’ll learn what makes it unique as a platform, who’s using it, what kind of content to make, and—perhaps most significantly—how to direct people away from it and onto your land ..read more

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. This information helps you decide which pages they find relevant and others maybe not so much. Click tracking can bridge the gap betwe ..read more

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page. This subtle design technique boosts the overall user experience by guiding visitors along, ensuring they see the most important elements your page has to offer. Not only that, but anchor links can also help nudge your ..read more

Facebook has more than 2.9 billion users worldwide, giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly, which make them an excellent choice for folks new to the world of Facebook ads. Let’s discuss the basics of Facebook link ads, how to make them get results, and take a quick look at other ad types offered on Facebook. What Are Fac ..read more

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into.  That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product. What if there was a way to focus your ad campaign only on interested people? That’s where negative keywords come in. They help ensure your ads are not s ..read more