MarTech
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Covers articles on Email Marketing, SEO and Digital Commerce, field-defining research and learning resources. Also includes articles on topics such as agile marketing, marketing operations, digital transformation and marketing technology procurement.
MarTech
16h ago
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.
The post AI adoption gap found between executives and entry-level marketers appeared first on MarTech ..read more
MarTech
16h ago
Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.
The post How shared goals and incentives improve marketing results appeared first on MarTech ..read more
MarTech
19h ago
Prepare for 2025 with insights on fallback strategies, email marketing innovations, and staying ahead in a rapidly evolving landscape.
The post What every marketer should watch for in 2025 appeared first on MarTech ..read more
MarTech
2d ago
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
The post AI-powered martech news and releases: December 12 appeared first on MarTech ..read more
MarTech
2d ago
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.
The post Why syncing email and SMS is critical to marketing success appeared first on MarTech ..read more
MarTech
2d ago
Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.
The post Judge blocks WordPress from blocking WP Engine appeared first on MarTech ..read more
MarTech
2d ago
2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.
The post Why 2025 is the year for martech optimization, not expansion appeared first on MarTech ..read more
MarTech
2d ago
The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
The post Google Ads tests video asset option appeared first on MarTech ..read more
MarTech
3d ago
U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.
The post Mitel makes customer experience Talkative appeared first on MarTech ..read more
MarTech
3d ago
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
The post Understanding customer entry and exit in event-based journeys appeared first on MarTech ..read more