AI in marketing: Examples to help your team today
MarTech Magazine
by Mike Pastore
18h ago
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology.  Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, it was the introduction of ChatGPT that put AI in the hands of just about anyone who wanted to use it.  But ChatGPT is far from the only AI game in town. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of th ..read more
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Google testing tools to provide more personalized shopping experiences
MarTech Magazine
by Nicola Agius
18h ago
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences. Style recommendations. Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app ..read more
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AI-powered martech releases and news: March 28
MarTech Magazine
by Constantine von Hoffman
21h ago
AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 38% use AI-powered chatbots or virtual ..read more
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Data-driven content: The key to connecting with healthcare consumers
MarTech Magazine
by RJ Licata
21h ago
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.  At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Acting as their own health advocates, co ..read more
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Adobe continues to roll out genAI capabilities across its platform
MarTech Magazine
by Kim Davis
2d ago
“When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and love.” That was the message from Adobe CEO Shantanu Narayen to his audience at the 2024 Adobe Summit as he announced the integration of Adobe Firefly Services (its flagship genAI offering) across Document Cloud, Creative Cloud and the applications with Experience Cloud, Adobe’s marketing and CX suite. “Through every era, Adobe has tried to transform each of the experiences you can deliver across the entire customer end-to-en ..read more
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How to make sure your data is AI-ready
MarTech Magazine
by Gene Marks
2d ago
Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data.  Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. The reality is that my clients’ databases aren’t great. They’ll admit that. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. They ..read more
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Maximizing your B2B spend: Is account-based marketing worth it?
MarTech Magazine
by Andrea Cruz
2d ago
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Understanding account-based marketing At its core, ABM is a strategi ..read more
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10 ChatGPT prompts for digital marketers by Digital Marketing Depot
MarTech Magazine
by Digital Marketing Depot
2d ago
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts t ..read more
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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
MarTech Magazine
by Constantine von Hoffman
3d ago
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. For higher-ups, it increased to 18% in 2024, versus 13% in 2023 ..read more
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Beyond multichannel and omnichannel: Understanding the optichannel approach
MarTech Magazine
by Annette Franz
3d ago
There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel?  Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone a ..read more
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