To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION
AdPulp
by David Burn
1M ago
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY’s Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I’m glad they ranked highly. The ads are disruptive and unexpected […] The post To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION appeared first on Adpulp ..read more
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Six Early Releases to Whet the Appetite for the Big Game
AdPulp
by David Burn
1M ago
The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program’s commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let’s indulge in a great American pastime and take a look at some early releases ahead of Sunday’s game. Door Dash Budweiser Squarespace Rakuten […] The post Six Early Releases to Whet the Appetite for the Big Game appeared first on Adpulp ..read more
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Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself”
AdPulp
by David Burn
6M ago
The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even […] The post Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself” appeared first on Adpulp ..read more
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Use Hotels.com to Book “Your Perfect Somewhere”
AdPulp
by David Burn
6M ago
If these walls could talk… In this new campaign for Hotels.com, these walls can talk. And why not? If mayhem (a personality trait) can be personified why not a website for hotel bookings? But what would a hotel say? “I might have a rocky exterior but I’ve got soft pillows and breakfast on the house.” […] The post Use Hotels.com to Book “Your Perfect Somewhere” appeared first on Adpulp ..read more
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Longhorn Athletes to Benefit from New NIL Deal with Wrangler
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by David Burn
7M ago
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […] The post Longhorn Athletes to Benefit from New NIL Deal with Wrangler appeared first on Adpulp ..read more
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In New TV Ads, Beto O’Rourke Says Governor Abbott Is Too Extreme
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by David Burn
7M ago
Supreme Court Justice Samuel Alito and his radical conservative peers on the nation’s top bench did not consult the public when they overturned Roe earlier this year. They did what they were put there to do, with no last-minute polling or significant weighing of consequences needed. Now, there are early signs that this Judicial power […] The post In New TV Ads, Beto O’Rourke Says Governor Abbott Is Too Extreme appeared first on Adpulp ..read more
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Ad Chatter: Justin Bajan On Running Your Own Shop
AdPulp
by Dan Goldgeier
7M ago
If you’re a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills. On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop. We discuss: How […] The post Ad Chatter: Justin Bajan On Running Your Own Shop appeared first on Adpulp ..read more
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Long Live the Indie Bookstore
AdPulp
by David Burn
7M ago
As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that “small booksellers not only survived the pandemic, but many are thriving.” More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales […] The post Long Live the Indie Bookstore appeared first on Adpulp ..read more
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In A New Kia Sportage, You’ll Have the Power to Make More Good
AdPulp
by David Burn
7M ago
Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There’s also the emotional buyer and the emotive purchase. People sometimes “fall in love” with a […] The post In A New Kia Sportage, You’ll Have the Power to Make More Good appeared first on Adpulp ..read more
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Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water
AdPulp
by David Burn
8M ago
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […] The post Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water appeared first on Adpulp ..read more
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