Snap expands perks for ‘leaned in’ agency partners with new program
Marketing Dive » Mobile
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3d ago
VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on ..read more
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Coca-Cola heads to Marvel universe for new spot, packaging campaign
Marketing Dive » Mobile
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3d ago
Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality ..read more
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How Christian Dior made virtual try-ons a luxury experience
Marketing Dive » Mobile
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3d ago
A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand.  ..read more
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Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
Marketing Dive » Mobile
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3d ago
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.  ..read more
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Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
Marketing Dive » Mobile
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3d ago
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties ..read more
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Oreo reimagines ubiquitous internet menu icon to dole out discounts
Marketing Dive » Mobile
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3d ago
A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.”  ..read more
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L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn
Marketing Dive » Mobile
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3d ago
Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements ..read more
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Applebee’s taps NFL star as undercover server to promote new burger
Marketing Dive » Mobile
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3d ago
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk ..read more
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Instacart powers third-party integrations with developer platform
Marketing Dive » Mobile
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2w ago
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.  ..read more
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Sociable: TikTok launches new ad campaign to oppose sell-off bill
Marketing Dive » Mobile
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2w ago
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.  ..read more
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