Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z
Marketing Dive » Mobile
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22h ago
Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle ..read more
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Gopuff strategizes ‘next chapter’ with largest-ever national campaign
Marketing Dive » Mobile
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22h ago
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear ..read more
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Pinterest credits shoppability, AI investments for ‘milestone’ Q1
Marketing Dive » Mobile
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22h ago
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021 ..read more
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Heineken transforms laundromats into late-night sports viewing spots
Marketing Dive » Mobile
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22h ago
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.  ..read more
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Budweiser turns songs mentioning the brand into targeted ads on Spotify
Marketing Dive » Mobile
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22h ago
“UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre ..read more
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Heineken throws back to early 2000s with ‘The Boring Phone’
Marketing Dive » Mobile
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1w ago
Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June ..read more
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Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
Marketing Dive » Mobile
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1w ago
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ’90s origins and enlists NBA star Anthony Edwards ..read more
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Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Marketing Dive » Mobile
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1w ago
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign ..read more
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Sociable: What comes next for TikTok following approval of US sell-off bill?
Marketing Dive » Mobile
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1w ago
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership ..read more
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Why Meta’s costly AI vision looks more compelling than the metaverse
Marketing Dive » Mobile
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1w ago
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize ..read more
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