Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing. They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape. They also highlight the importance of commitment and consistency and explore the art of generating standout content. This episode is packed with insights and strategies. Tune in for a masterclass in marketing strategy, personal branding, and much more! Chapters: 00:00:00 - Importance of Marketing in th ..read more

In this episode of Insights as a Service, Brendan is joined by Dean Ellis, recruitment manager at Beaumont People. From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and customer support. They also discuss the concept of functional roles in tech and how to make the four-day work week work in your business. Chapters: 00:00:00 - The Pitfalls of Chasing a Higher Paycheck 00:04 ..read more

In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8. Learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling. They touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challenging economic times. Chapters: 00:00:00 - Paying Someone What They Are Worth and Building a High-Performance Sales Team 00:05:41 - Incentivising Sales Teams 00:10:51 - Motivation beyond money in sales 00 ..read more

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact. So, how can you do good while doing well? In this week's conversation, AJ McKean, the Managing Director of Synergy Technologies, discusses running a for-profit business with a focus on creating a positive social impact. The idea of running a business that aims to do good by being good at what it does. 00:00:00 - The Competitive Advantage of Purpose-Driven ..read more

In this era of state-sanctioned cyber warfare, Is your business approach to cybersecurity up to date? How can you keep your business and your clients, safe from cyber-attacks? Embark on an eye-opening episode of Insights as a Service. Barry Greene, former Principal Resiliency & Security Architect at Akamai Technologies , helps Brendan understand the origins, evolution, and best practice responses to disruptive cyber warfare campaigns! Get up to date on the real state of cyber warfare as Brendan and Barry discuss different sovereign state responses, how critical it is to take proactive meas ..read more

In this episode, Brendan is joined by Ryan Spillane, the CEO of 360 Consulting, an IT-focused advisory company. Together they tackle key topics essential for MSPs looking to thrive in a dynamic and competitive landscape. They will dig into the secrets behind their pricing strategies, profit margins, and growth opportunities ..read more

Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical. This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan shares this feedback with Nigel and gets him to counter the objections one by one. You can expect practical tips on how to pivot without impacting revenue, how to market to specific segments, how this ..read more

Wayne Small, the CEO of SMBiT Professionals, joins Brendan to explore the challenges and opportunities in the MSP industry, with a specific focus on the needs of small businesses in ANZ. Diving into topics ranging from integrating AI effectively, mitigating macroeconomic risks, collaborating with other MSPs, and identifying client retention opportunities ..read more

The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week's episode.  Peter Kujawa, VP - of Service Leadership, a Connectwise Solution and Brendan discuss the latest compensation trends in the #msp industry and how they relate to the impact of automation on M&A and valuation multiples. They also explore emerging technologies such as #ai and their effect on the industry. Tune in to learn about adapting to stay competitive, controlling profitability, innovating to meet changing client needs, and more ..read more

Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on #chatgpt - the AI tool that's taking the world by storm. ? We dug deep into the topic of regulation surrounding AI and its implications for the IT industry, and the impact of #ai on job opportunities for MSPs and the wider economy.? You will discover how you can leverage the opportunities presented by AI and use it to your advantage.? So, grab a notepad and get ready to dive into this week's episode to learn all about the power of AI in the IT industry ..read more