Join us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to harness the power of topic research and keyword optimization to captivate the right audience. Discover the ins and outs of leveraging social media platforms and email marketing to amplify your message. Plus, Alexei will reveal his tips on utilizing short promotional clips and Google Ads to further boos ..read more

In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effecti ..read more

In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty ..read more

In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisit ..read more

In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're battling self-doubt or seeking innovative ways to engage with customers, this discussion unveils how NLP can revolutionize your approach to business and personal growth. Tune in to discover how to harness ..read more

This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets behind creating content that is not only easy to consume but also highly relevant, increasing visibility and value in the marketplace. Whether you're an author, coach, consultant, or small business own ..read more

In this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our lives, Alexei explores gift ideas that not only celebrate but also create memories. Whether you're looking for personal inspiration or seeking insights on how awareness campaigns can shape consumer behaviour, Alexei's expert perspective on marketing will help you find the right solutions at the right time ..read more

In this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her personal journey from the early stages of her career to becoming a sought-after mentor, revealing the challenges she faced and the victories she celebrated along the way. With a passion for helping business owners unlock their full potential, Sharon discusses her holistic approach to coaching, emphasiz ..read more

Join Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth," Alexei uncovers the essence of Col’s approach to coaching and consulting, emphasizing the importance of profitable interactions and the power of experience through doing. With over 15 years of coaching and a rich background in operational startups and global improvement projects, Col bring ..read more

In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles. Listeners will gain a deeper understanding of how headhunters operate, the strategies they employ to identify and attract the best candidates, and the pivotal role they play in shaping the leadership landscape of businesses. Whether you're an asp ..read more