The PricingProphets Podcast
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Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist.
The PricingProphets Podcast
3M ago
An alternative to one of the most commonly asked questions in Pricing
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The PricingProphets Podcast
3M ago
Why is it cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane?
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The PricingProphets Podcast
3M ago
ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are
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The PricingProphets Podcast
3M ago
Or why every person who sets prices needs to spend time with a purchasing manager.
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The PricingProphets Podcast
3M ago
Here's 350 – 500 words of universal pricing advice that any SME can embrace
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The PricingProphets Podcast
3M ago
One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers.
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The PricingProphets Podcast
3M ago
How does a company price and sell something as intangible as a fragrance on the basis of its economic value?
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The PricingProphets Podcast
3M ago
The French have always loved their food. So its hardly surprising that rising food prices, amongst other factors, contributed to the French Revolution of 1789 -1799. Several decades later, a Frenchman started another, less well known revolution: a pricing revolution.
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The PricingProphets Podcast
3M ago
Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.
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The PricingProphets Podcast
3M ago
Inventory isn’t something companies want to sit on. You want to sell it as quickly as possible and turn it into revenue, not pay for it to be sitting in a warehouse. Why not turn your unsold goods into a service?
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