In this week’s episode, we discuss how adding a touch of creativity can transform a simple purchase into a standout experience. We explore a unique online retailer that celebrates each order in a fun and memorable way, and we'll give you tips on how you can do the same for your business. Tune in to hear about the humorous email and the unique badge that made all the difference. Curious about making your business more engaging? We'll break down effective strategies that help you connect deeply with your customers. You'll learn how to refresh your marketing approach and make your interactions m ..read more

Are you treating your business expenditures as investments or just costs?  This shift in perspective, from seeing spending as a mere expense to viewing it as an essential investment, can fundamentally change how your business grows. We'll dive into the real impact of strategic spending, like revamping a website, which turned my own business around by significantly increasing leads. Also, I'll share a personal story about the hesitation and ultimate decision to spend $ monthly on SEO, which despite initial doubts, proved essential for topping search results and pulling in quality leads ..read more

Will you be Forgotten? I recount a funny visit to a barber in Cork City, Ireland, which turned into a lesson on the fleeting nature of connections, especially in service industries. I talk about how personal encounters and thoughtful marketing can keep you memorable in your client's eyes. From personal branding to effective email strategies, I share insights on maintaining meaningful connections. Tune in for a blend of personal stories and practical tips that might just change how you engage with others in your business and beyond. Mailerlite: https://www.mailerlite.com/ Mail Chimp:&nb ..read more

Ever found yourself in a pickle because a client's details were as sketchy as an Ozito drill? Imagine the chaos of having 15 Susans in Summer Hill and not knowing which one owes you! It's the little things, like jotting down those crucial client details, that can save you so much stress.  In this episode, we discuss getting organised and extracting client details. ===== FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HERE Servicem8 - Get 30% off for 6 Months code HERE ===== COMING SOON.... Subscribe to my newsletter - Click HERE ===== Follow lin ..read more

In our latest episode, we explore the magic of small gestures in business, showing how a simple free sample or a minor service can open doors to bigger opportunities. Discover the strategy behind these acts of generosity and how they can significantly enhance customer engagement and satisfaction. Where a small act of kindness can turn into a profitable venture, offering valuable insights for professionals in any trade. ===== FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HERE Servicem8 - Get 30% off for 6 Months code HERE ===== COMING SOON.... Subscribe ..read more

Are you losing quotes? In this episode, we delve into the art of simplifying technical jargon in quotes to ensure they're accessible to everyone, not just industry insiders. Have you ever received a quote full of terms that felt like a different language? We break down the essentials of crafting clear, understandable quotes that won't leave your clients puzzled. From the importance of the 'mom test' to the subtle art of adding descriptive language without overcomplicating, we cover how to convey value and clarity in your communications. Tune in to discover how to transform your quotes from co ..read more

Ever found yourself checking your inbox repeatedly, waiting for that payment to come through after a job well done?  Yeah, me too. It's a common glitch in the flow of business, and let's be honest, it can be pretty frustrating. In this episode, we talk automation and systems I've learned over the years to make sure you're not just waiting, but getting paid faster. ===== FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HERE Servicem8 - Get 30% off for 6 Months code HERE ===== COMING SOON.... Subscribe to my newsletter - Click HERE ===== Follow link ..read more

In this episode, I delve into the world of vehicle wraps and their profound impact on your business's visibility and professionalism. I share my journey, from the rookie mistakes of a generic wrap to the strategic approach of leveraging every inch of your vehicle as prime marketing real estate. Join me as I discuss the dos and don'ts of vehicle signage, including the importance of clarity in messaging, minimizing clutter, and maximizing ROI. From design tips to finding the right professionals, I'll guide you through the process of transforming your work vehicle into a powerful marketing tool ..read more

Dive into the curious world of fridge magnets and leaflet drops in our latest episode. Ever wondered why so many magnets from your trade end up on clients' fridges, yet the phone stays silent? Join me as I share a surprising personal story with my flyer campaign, revealing an unexpected twist that reshaped my view on this classic marketing tactic. We'll also discuss strategies for using leaflets and magnets effectively, including a tip that turns a single job into an opportunity for more. Plus, get insider advice on designing leaflets that capture attention without overwhelming your audience ..read more

On this week on the podcast, we've got some stories that'll make you think twice about the little things we often overlook.  Remember how we chatted about the magic of sign-writing on vehicles? Well, life threw us a curveball that proved its power most unexpectedly. It's one of those moments that make you appreciate the serendipity in business and life. Ever caught yourself in a whirlwind of emotions over emails or text messages?  I'll share a personal tale that had my heart racing and taught me a valuable lesson about communication in our digital age. It's about looking beyond th ..read more