It’s tempting to want to share everything we know in our online course. We can also equate quantity of content with quality of course. But what is in fact more valuable than more information? Quicker results. People don’t want to buy a library of information. They want the fastest route to the course’s promised outcome. In this episode, we’re exploring how to decide how much to include in your course, and how doing this purposefully will accelerate your students’ results. I also step you through the actual step by step process I’ve mapped out for my new online course to teach my student ..read more

In this week’s episode I'm joined by one of our members from The Modern Marketing Collective and an Elevate Business Retreat alumni, Renee Mariette. And Renee runs the business called Make Words Work. In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business.  She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things.  And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the mos ..read more

Have you been thinking about creating and launching your first online course?    There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself.   But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'.   In this episode, I'm explaining why the purpose of your first course la ..read more

On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge. She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done. After 15 years in the corporate world Leah was made redundant like many others due to Covid-19. Leah knew that this was h ..read more

In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions? Find out in this episode! CONNECT WITH EMILY Website  |  Instagram  |  Facebook  | LinkedIn Free marketing training, templates and resources at emilyosmond.com/free Join The Modern Marketing Collective at emilyosmond.com/collective ..read more

In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach. Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that come with motherhood, as well as the way our own childhoods and attachment patterns can replay, or influence to impact our parenting, and our rom ..read more

As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change. But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work. Our desire for new can stop us honouring the process when things are working - and so we can “break” parts of our business to keep us experiencing a sense of adrenaline and excitement. In this episode, I share how to overcome this and why it’s such important work to do as we mature as business owners ..read more

In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum. But focussing on these things will SLOW YOU DOWN if you haven't got to a stage where clients start coming to you. This is why I created the $2k C ..read more

Allowing your content to be public when you don’t think it’s perfect is uncomfortable. But not as uncomfortable as spending hours perfecting content… and not having any clients. I wouldn’t have a podcast if I allowed myself to indulge in content perfection. Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode. And secondly because even if I did have episodes to publish, I would delete all the episodes after they were published because I wouldn’t think any of them are perfect! For many of my clients, the pressure ..read more

You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business. It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus. And add to that the fear of getting it wrong and what other people will think of you. You know who you want to work with, and where you want your business to be… but you just don’t know how to get there. Let me share something with you… Of course you don’t know how to get there or how to market your bus ..read more