Tis' the season for Gift Guides ???...and getting featured in all sorts of 'BEST OF' lists of presents and this year's must have gifts! No matter what sort of e-commerce or product based business you have, trust me when I say, there's a gift guide that's just perfect for you to be featured in! Whether it be budget, luxury, everyday, eco-friendly, mums, dads, in-laws, party dresses, summer fun and everything in between...if you're not pitching for your product to be included on one of these lists...you're missing out...AND you're leaving money on the table ? Enter my guest on the podcast this w ..read more

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often!  Sounds too good to be true right?  Keep listening...   No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you. Don't have time to troll through media publications online to check for features like yours or what a journo has covered before? Well my friends, the beauty of technology and my guest on today's podcast episode. ChatGPT Expert and Coach, Jess Clark is about to make your life a whole lot eas ..read more

Anita Siek is not a TV producer, print journalist or magazine editor.  But she is in the business of words.  And she's really bloody good at it.   Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is?  To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to.  It's crazy!  And we all need this skill in our business, like, yesterday!   Anita Siek is a lawyer tur ..read more

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one.  So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share beautiful story telling about regional headlines that matter. Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in the early 2000s, before she fell in love with a handsome farmer from the NSW border and her life took a completely different direction. Annabelle now lives on Australia's second largest pecan orchard ..read more

Dimity Brassil first recorded her mum’s life story in 2018. She was spurred into action following the death of both her father and sister in a relatively short period and it dawned on her one day that she would never hear their voices again.   So, Dimity decided to sit down with her mum, Anne, and capture her voice telling her story - before it was too late. Dimity and Anne worked together to create A Lasting Tale. Little did they know they would create a movement empowering a generation of older Australians to share their life stories with their own loved ones. Five years on, A Lasting ..read more

On this week's episode I'm joined by Jasmine Kostas, the Managing Editor of Channel Seven's Sunrise, Australia's top rating television morning news show for the last 19 years.   Before joining Seven, Jasmine held roles with Today and Weekend Today as Supervising Producer and was the founding producer of the Gold Week Telethon. Jasmine is also one of the prestigious guest experts inside the next round of the Media Masters Academy that opens later this month and I'm so thrilled she agreed to be a part of it because her experience and inside ..read more

In this episode of the podcast Liz talks to Ali Izzo, a journalist, freelance writer, editor, digital content strategist, podcaster and content creator who's worked in the media for 20 years.   Her speciality or "special interest" as she coins it, is fashion, beauty and health and she's worked on almost every women's magazine you can think of, and now, most recently has taken on the title of Head of Digital Strategy at Are Media who own mastheads like the Australian Women’s Weekly, Marie Claire, Gourmet Traveller, Home Beautiful and Who.  Starting in print at some of Austra ..read more

This is an episode for all those business owners out there who have a teeny tiny bit of Imposter Syndrome. If you've ever referred to your business as "just this" or "just that" or "little" or minimised your achievements or growth in any way...you don't want to miss my chat with the AFR's Jess Sier!   I don't know why, but the AFR has always seemed so, so highbrow, so unattainable somehow for the hustlers like me and the community that I serve, a revered Australian Media Institution famous not only for their incredible journalism, their dogged determination to publish trust ..read more

Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates the word spin but it rhymes with win, so I'm using it...she's an expert in any crisis in your business, including internal challenges like cashflow issues or a team culture crisis to bad Google review ..read more

Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then there's word count restrictions and deadlines to meet. With podcasts, there's none of that. It's casual, genuine, honest conversations with none of the pressure of LIVE TV or unrealistic deadlines. Howe ..read more