Hey there, wedding pros! In this episode I dive deep into the secrets behind those quarter one business recaps you've seen floating around. I'm all about those numbers, and let me tell you, there's so much more to them than meets the eye. Join me as we analyze leads, consultations, and bookings in a way that actually makes sense for your business. I'm also tackling those pesky issues like ghosting and what it truly means when you're turning away business because you're already booked. It’s time to think about scaling and building that dream team! ========================= EPISODE SHOW NOTE ..read more

In this episode I chatted with Whitney Hodges and Daniela Justus, the brilliant minds behind Wedding Industry Ads and Summit speakers at this years Wedding Pro CEO Summit, June 3 - 6, 2024, at the Line Hotel, in Austin Texas. https://brandeegaar.com/summit We dove into the world of Google and Meta ads and let me tell you, the insights we uncovered are game-changing. If you've ever felt intimidated by the thought of running ads for your wedding business, this episode is going to turn that fear into excitement. Whitney and Daniela break down how to create a traffic ecosystem that brings new le ..read more

Hey Wedding Industry Pros! Are you feeling overwhelmed by the emotional toll of employee resignations? Trust me, I've been there. But here's the thing: it's not the end of the world.  Join me on my podcast where I walk you through a five-step process to handle resignations like a pro, whether they're friendly or not. Let's ditch the overwhelm and build a profitable business we love together! ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/235      ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform From Overwhelmed Bus ..read more

Today we dive deep into the importance of profitability for our wedding businesses. Without profit, our businesses lack purpose. It's a heart-to-heart conversation aimed at helping you navigate the challenges of balancing creative fulfillment with the financial health of your business. ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/233      ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform From Overwhelmed Business Owner to Confident CEO: https://www.brandeegaar.com/accelerator          ..read more

In this episode i'm diving into the BIG question: to list or not to list your pricing on your website. I've shifted from being on the fence to a firm believer in showcasing your rates. It's all about transparency and connecting with your ideal clients right from the start. This podcast is bursting with practical tips to help you strategically position your pricing, overcoming the fear of being undercut by competitors or losing potential clients. It's all aimed at helping you work smarter, not harder, ensuring every inquiry is a potential perfect match for your business ..read more

In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understanding it as a buying question, providing insight from my Accelerator program coaching calls and a personal anecdote about designer shopping in New York. I encourage wedding professionals to view the pricing question positively and engage in dialogue with potential clients to determine the best fit. ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/231    ========================= JOIN THE WEDDING PRO CEO ACCELERAT ..read more

Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That's exactly what Felicia did, skyrocketing her sales from $400 to an astonishing $14,000 in just one month with the right strategies. This isn't about working harder; it's about working smarter. Whether you're new to the business or looking to scale, it's all about aligning your marketing, messaging, and pricing with the value you provide. And guess what? You can do this too. If you're ready to ditch the overwhelm and build a profitable business ..read more

I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on my very own playbook to share 15 game-changing marketing strategies that are guaranteed to boost your revenue this year. All the resource links mentioned in this episode will be found on the Show Notes Blog, linked just below. ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/229    ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform From Overwhelmed Business Owner to Confident CEO: https://www.bra ..read more

I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost marketing and sales outcomes. The 4 buyer types are: Driver, Analytical, Expressive, and Amiable. Each has unique characteristics and behaviors that influence their buying decisions. We tied these buyer types to real-world examples in the wedding industry, explaining how understanding these varying customer profiles can help businesses tailor their marketing and sales approaches for improved results. We stressed the importance of content creation th ..read more

This episode dives into the importance of using Instagram strategically as a wedding professional to fill your lead funnel. Rather than viewing Instagram as a gallery for pretty photos that requires random posting, it should be utilized as a powerful sales tool to constructively engage with potential clients who are researching vendors. My discussion covers multiple strategies including reframing your mindset, optimizing your profile to stand out, always sell without sounding overly promotional, and utilizing the chatbot automation called Many Chat to engage with potential clients. The goal ..read more