Inflation Hacks: Increasing your eCommerce Profit Margins despite Rising Costs Sarah Anunciacion March 4, 2024 Running an e-commerce business on platforms like Amazon and Shopify is tougher than ever. With costs going up due to inflation, your hard-earned profits are at risk. But it’s not time to throw in the towel just yet. In this post, we’re going to lay out some smart moves you can make to keep your brand strong. We’ll talk about setting the right prices, choosing your products wisely, and marketing like a pro. We’re here to give you some solid tips on how to keep making money ..read more

How to Craft Winning Product Pages for Amazon and Shopify: A Step-by-Step Guide Sarah Anunciacion February 8, 2024 If you’re an eCommerce seller, you know how important it is to have a winning product page. A product page is where you showcase your product, persuade your customers, and ultimately, make the sale. But how do you create a product page that stands out from the crowd and converts visitors into buyers? In this article, we’ll share with you a step-by-step guide to crafting winning product pages for Amazon and Shopify, based on the insights from a recent digital marketing ..read more

The New Age of eCommerce: Essential Trends and Strategies for 2024 Sarah Anunciacion January 13, 2024 Welcome to 2024! It’s a brand new year, and the eCommerce scene is buzzing with excitement and changes. Post-pandemic shifts and new trends are shaping the way we shop online, and it’s an exciting time to be part of this evolution. Don’t worry, though… you’re not in this alone! Our team at Fulon has been busy gathering insights since last year, and we can’t wait to share what we’ve discovered. So, let’s jump right in and see what are the big shifts in eCommerce this year. The Big ..read more

Table of Contents Introduction In the world of Amazon, a clear understanding of the rules of engagement with customers is essential for every seller. Amazon’s platform operates under strict guidelines: communication with customers is confined to matters of order fulfillment and customer service queries. This means that reaching out to customers for marketing or promotional purposes, especially through their Amazon-provided email addresses, is a clear no-go as per Amazon’s policies. However, this limitation is not a dead-end for your brand’s growth and success on Amazon. In fact, it’s ..read more

Table of Contents Introduction By harnessing the power of cutting-edge technology, including AI and data analytics, brands can undergo a transformative journey in the realm of e-commerce. In this article, we will explore the exciting possibilities of e-commerce marketing and illuminate a multitude of ways in which businesses can leverage cutting-edge technology to thrive on Amazon. Through the embrace of technology and data analytics, brands have the opportunity to enhance customer experiences, foster repeat business, and lay the foundation for sustained success in the online market ..read more

Table of Contents Introduction By harnessing the power of cutting-edge technology, including AI and data analytics, brands can undergo a transformative journey in the realm of e-commerce. In this article, we will explore the exciting possibilities of e-commerce marketing and illuminate a multitude of ways in which businesses can leverage cutting-edge technology to thrive on Amazon. Through the embrace of technology and data analytics, brands have the opportunity to enhance customer experiences, foster repeat business, and lay the foundation for sustained success in the online market ..read more

Table of Contents Introduction Brands that conduct e-commerce on Amazon have access to a wealth of data that can be used to gauge success and expand their operations. For any Brand owner looking to advance their Amazon Brand, understanding and utilising e-commerce metrics is essential. In this blog post, we’ll look at the most crucial e-commerce metrics for Amazon Brands and how to use them to your advantage. Metrics and Strategies for Successful Amazon E-commerce Sales Tracking these metrics can be difficult, but we have seen firsthand how they can help your business grow. We ha ..read more

Table of Contents Introduction Did you know that marketing now incorporates customer experience? Some even claim that it is the new marketing. It shouldn’t come as a surprise because the vast majority of dissatisfied customers won’t complain to you directly but instead will tell others about a subpar product or level of customer service. Providing customer service is one of the undervalued ways to connect with customers, create brand equity, and humanize your business in this age of digital connectedness. When starting a small business, customer service might not be the first thing that comes ..read more

Table of Contents Introduction Owners of businesses put forth a lot of effort to get things going. However, if you show ROI, it’s time to take a step back and consider how to promote further business expansion. The best course of action is frequently for business owners to delegate work to someone else, such as a professional virtual assistant. They have more time to scale their business when they delegate time-consuming but important jobs. Here are some suggestions to help you scale your e-commerce business if you don’t already have one. Two ways to organise your Amazon eCommerce B ..read more

Table of Contents Introduction This blog will show you how to build an E-commerce brand inexpensively. Though having a good agency will definitely help if you have deep pockets, this blog will provide you with the initial traction. Let us first examine the fundamental elements of a world-class E-commerce brand. The framework was developed through observation and collaboration with world-class brands, as well as lessons learned from both successes and failures. P.U.M.P Branding Model P.U.M.P Branding Model – People – Team and Tribe Unique Branding Mindset Product People – Su ..read more