In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands Tactic-oriented vs Business-oriented growth marketing agencies   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Di ..read more

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.   Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer Acquisition and Retention Channels Top KPIs Monitored by Podium Nutrition Custom Software for Loyalty and Retention Exploring Retail Expansion Insights on Retail Strategy Lev ..read more

Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.   Here's a glimpse of what you'll learn: PPC Specialists' Priorities for 2024 Goals for the Ad Campaigns in 2024 Ad Platform Adoption and Spend Challenges With Multi-Channel Advertising Attribution-related challenges First-party data integrati ..read more

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry. Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Bre ..read more

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. Here’s a gl ..read more

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.   Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024 How Shared Sweeps Can Help With That Breaking Through the Noise as a Brand How Brands are Leveraging It Social Snowball x Shared Sweeps Apréskin Launch Female Founder Denver Dinn ..read more

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion. Here's a glimpse of what you'll learn: Rethinking success The emotional journey behind BOAS' mission Donating 90% of profits in a DTC landscape ..read more

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize ..read more

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition and Retention Channels Case Studies of Successful Wins Unconventional Move: Turning off Ads on BFCM Cross-Platform Tracking Methods Incorporating Customer Feedback into Product Devel ..read more

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies Encouraging repeat purchases Handling returns: Lessons learned Future plans for Tooktake   Sponsor for this episode... This epis ..read more