If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list. Not bad for a campaign that was born out of a photography exhibition in Toronto, right? Aptly titled, ‘Beyond Compare: Women Photographers on Real Beauty’, the show was put together by Dove and Ogilvy & Mather where 67 female photographers—including the legendary Annie Leibovitz, Peggy Sirota, and Tierney Gearson—started a conversation around beauty that went on to become synonymous with Dove’s brand. Let’s ..read more

What happens when two of the world’s mightiest brands assemble for a partnership marketing campaign? That’s what we’re going to take a closer look at with the ’Coca-Cola x Marvel: The Heroes’ campaign. Coca-Cola x Marvel: The Heroes campaign | Media Post Imagine a world where your favourite comic book heroes team up with the world’s largest fizzy drink brand. That’s exactly what Marvel (and Disney) and Coca-Cola are aiming for with their new campaign. If you think this is about selling more fizzy drinks or promoting the latest MCU films, then you’ve got it all wrong. It’s about how brands come ..read more

Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most creative and outlandish pranks for a few laughs. If you’ve ever woken up to your shampoo being swapped with hair dye or the sugar replaced with salt, you know what we’re talking about. While you may have experienced being pranked by your roommate or sibling, and may even come to expect it at this point, the pranks don’t end there. Today, brands are also trying to get in on the game and pull a fast one on their audiences with their April Fool’s Day marketing stunts. But let’s be real; so ..read more

When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised consumers, ‘Special orders don’t upset us, all we ask is that you let us serve it your way!’ 1974 Burger King Campaign | Michael’s TV Tray Now, nearly 50 years later, Burger King has taken its promise one step further and given flame-grilled fanatics and culinary mavens something they can truly sink their teeth into—and win a cool £1 million along the way! That’s right. Beyond the greasy wrappers, crispy fries, and oh-so-sweet soft-serve ice cream, the fast food giant has cooked up ..read more

Ever heard of the Flip the Switch Challenge or the Plank Challenge? You might even know a few people who have participated in these TikTok challenges that have become a breeding ground for some of the most memorable viral videos, amassing billions of views.  For influencers and content creators, however, TikTok is more than just a run-of-the-mill social media platform. With the average influencer making a cool $121,765 per year and mega-influencers—also referred to as ‘TikTok royalty’—bringing in seven or eight-figure paychecks, the platform is a bonafide money-making machine for those wh ..read more

In 2016, a Simpsons episode titled ‘Friends and Family’ aired where everyone’s favourite Springfield residents were going about their everyday lives wearing virtual reality headsets—one that bears a striking resemblance to the Apple Vision Pro. VR headsets featured on a 2016 episode of ‘The Simpsons’ | Reddit u/adityapixel If you’re a Simpsons fan, then we’re going to go out on a limb and say that this satirical take on futuristic technology didn’t seem like a reality that would manifest itself just 8 years after the episode aired—even if the show is known for predicting things (remember the T ..read more

Got that one friend who keeps trying to convince you that money can’t buy happiness? Well, it can buy chocolate and if you think about it, they’re practically the same thing. That’s what chocolate brands are trying to sell you—happiness. Think about your favourite chocolate brands and their marketing campaigns. It’s all about tugging at your heartstrings while satisfying your cravings. From the soothing music to the alluring graphics and images, it’s about getting that balance just right which is why it can be tricky. To give you an idea about just how big this industry is and the competition ..read more

Did you know those little pound signs pack a punch when getting your posts seen by the right people? It’s easily an important part of the secret sauce of creating social media magic. Social media hashtags first became popular on X (formerly known as Twitter), but since then it’s spread like wildfire on more social media platforms including Facebook, TikTok, Instagram, and even on newcomer Threads which calls them ‘tags’. On many of these platforms, it isn’t just a social media fad anymore. It’s something that people use as part of search queries to find the information they want and even ask q ..read more

If you’re a digital marketer, you know the most successful digital marketing strategies belong to the businesses that get their brands to reach as many consumers as possible.  Whether it’s about targeting them based on their geographical location, preferences, online activity, or even purchase habits, marketers are putting in some serious overtime to figure out how to get in front of the right audience. But even with all the tools available to digital marketers, there’s a group of consumers that are almost always left out of the conversation or consideration when it comes to accessibility ..read more

From signing a record deal at the age of 14 where she quickly rose as a country music star to becoming arguably the biggest pop sensation in the world today, Taylor Swift has come a long way and if you’re still one of the few who think that her talent begins and ends in a recording studio or sold-out arena, then you haven’t been paying attention.  Sure, she’s a pop star, but she’s also a mastermind (that’s right, we said mastermind) when it comes to marketing the Taylor Swift brand. Whether she’s breaking records set by Rock and Roll legends like Elvis Presley or crashing ticket booking w ..read more