Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business  Benefits of Using Manychat     - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.      Use Cases and Examples     - Nicole and Mel discuss successful use cases of Manychat, including Instagram Live ..read more

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,  Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding.  Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project. In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding mo ..read more

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.  We chat about  Brand Identity:    - The importance of knowing what your brand is and is not. Pricing and Regulations:    - Accurate product pricing to reflect true labour.    - Heavy regulation in the candle industry, emphasizing the need for knowledgeable o ..read more

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S  & Primark. To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach Download the FREE Plannning your Q4 Guide here https://nicolehigginsthebuyerandretailcoach.lpages.co/q4che ..read more

In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.  We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.  Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.  We  also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopif ..read more

Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers.  Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions.  Steph chats about her journey as a business owner from first hires to investment with everything else in between,  We chat about  The growth of the brand ⁠ The Importance of Multiple Revenue Streams⁠ Marketing Challenges in a Noisy Space⁠ Building a Strong and Supportive Team⁠ Balancing the Needs of the Team and the Business⁠ Balancing Work and Fa ..read more

When you are  approaching suppliers for your product business  what do they want from you.  What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.  We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion garments Tips for Working with Suppliers:    - Key questions to ask regarding product fit, social compliance, and ethical practices.sampling and MOQ   &nb ..read more

I get it, as a product business owner Linked In may be the last plate you want to spin so it’s potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock it’s potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer.  Here are some of the topics we cover  Power of Human Stories:  Understand the importance of sharing personal stories and making human connections. -Optimizing LinkedIn Profile  Get tips on creating an engaging LinkedIn profile ..read more

Renee created a bootstrapped business with just £2500 which has grown into a renowned swimwear brand  If you had said that you wanted to create a business that gave you the freedom to travel and create a nomadic lifestyle, a product business wouldn’t have been the top of my list but Renee has just done that.    In this weeks episode we chat about Rushing and Rapid Expansion Renee talks about the pitfalls of expanding too quickly and the mistakes that came from rushing important decisions.Challenges in International Markets  Insights into launching in different countries&n ..read more

We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb  But many of you don’t have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with.  They are all of thing topics I'll be chatting with Natalia Chappel about in this episode  Some of the key topics  The Power of Partnerships and Collaborations Understanding Complementary Brands and Audiences The Benefits of Partnerships fo ..read more