From butterfly clips to low-rise jeans, the 90s are back in a big way, & so are the decade’s iconic hairstyles. Whether you’re a sucker for 90s rom coms or have always loved runway legends like Claudia Schiffer & Naomi Campbell, you’re probably already familiar with the effortless, fluffy blowout from this era.  If you’re lucky enough to have natural curls, you may be wondering whether you can achieve this timeless look with your natural hair type. Fear not: the 90s blowout hairstyle is for everyone. With the right tips & techniques, you can style your tresses just like the ic ..read more

From Jason Momoa & his wondrous waves to Penn Badgley & his devil-may-care casual curls, men are confidently embracing their natural hair, inspiring others with textured locks to do the same. If you’re wondering how to achieve a similar level of panache, you’re already on the path to sporting an enviable head of curls. The first step to crafting a suave style involves ensuring your mane receives a little TLC—& that journey begins with the ultimate men’s curly hair routine. Grab a deep conditioner & prepare to pamper your locks as we explain 10 simple steps to perfecting your ve ..read more

There’s no feeling quite like a great hair day, whether you’re rocking your curly hair au naturel or you’ve crafted a precise look with the help of a styling tool. But when you’re ready to try something new & create a hairstyle that’s sure to turn heads, what heat styling tool should you use?  More specifically, which curling iron is best for your hair’s unique needs & curl pattern? If you’re looking to achieve extra defined or voluminous curls but you’re wondering, “What size curling iron should I even use?” you’re not alone. That’s why we’ve created a guide to help you discover ..read more

While there’s nothing quite like the magic of your unique curl pattern, your natural texture’s versatility is its secret superpower. Whether you’re hoping to transform your loose curls into well-defined ringlets or you want to use your natural coily texture to create luscious waves, the right styling tools will help you craft your desired look while caring for your tresses. If you’ve ever wondered how to curl curly hair, there’s no one right answer. Instead, there are several tips & techniques for you to keep in mind to create the sky-high volume or silky strands you’re looking for. Keep r ..read more

Let’s be real: your natural texture is nothing short of eye-catching. Even still, there are several styling tools & techniques you can use to expand your repertoire of looks.  With the help of curling irons designed with your natural hair type in mind, you can fashion your curls into luscious waves or transform your pattern into the tight coils you’ve always wanted. But when it comes to protecting your strands, is it better to opt for a ceramic or titanium curling iron? No matter the look you’re after, the right heat hair tools can help you define & transform your locks. Keep read ..read more

If you’re blessed with curly or coily hair, you understand the joy of flaunting luscious locks to the world. But if you’re between wash days, you might desire an additional boost to ensure your spirals are their most voluminous. Or maybe you prefer the precisely defined curls that only a styling tool can offer.  Enter the curling iron—or is it the curling wand? If they produce similar results, how do you know which is right for your natural hair type? Set aside your pros & cons list. We have all the juicy deets on the curling wand vs curling iron debate, along with tips on achieving t ..read more

Even if you’re a texture expert, it can be tricky to figure out whether you have coily or curly hair. But when you’re ready to rock your natural texture, understanding your curl pattern makes it easier to provide your strands with the moisture, protein & protection they need. This means that identifying your hair type is the first step in creating a go-to washing & styling routine. So, what’s the difference between coily & curly hair? Read on to take a deep dive into the world of hair texture, exploring hair structure variations, key characteristics of each hair type & ..read more

Whether you have an abundance of romantic waves or bountiful, chic coils, nothing can put a damper on your lustrous locks quite like knots & tangles. Fortunately, by mastering gentle & effective detangling techniques, you can keep your tresses healthy & help them look their best every day. But what do you need to tackle tangled hair?  With the right tools, techniques & nutrient-packed products, you can feel confident unraveling knots while protecting your strands from root to tip. Keep reading to learn more about how to detangle curls, why detangling is so important, the b ..read more

It’s no secret that your tight-textured coils turn heads. From the undeniable bounce to the va-va-voom volume, what’s not to love? & with beautiful texture comes great responsibility.  Not to worry—in a few simple steps, you can craft the perfect coily hair care routine. From amping up the moisture to caring for your strands with easy protective styles, there are plenty of tips to help you unleash the beauty of your natural texture.  Keep reading to learn more about your hair type, how to find the right products for your coils’ unique needs & what you can do to lock in moistu ..read more

It's an age-old hair care question: what type of conditioner should I use? After all, there's nothing more frustrating than aimlessly trying bottle after bottle hoping for natural hair nirvana. Thanks to PATTERN, the search for conditioner for curly hair formulas to fulfill your hair strand needs & combat concerns is over. Every curl type has a story, every coil has a journey. We're here to meet you where your specific hair type is & empower your curl pattern. Take our quiz to better understand the right types of conditioner for coily hair, curly hair, locs ..read more